Google UAC 101
Launched in May 2015, Google's UAC streamlines the process of driving app installs across all Google's properties and will soon be the go-to Google advertising solution. Google UAC differs from other paid social channels in that much of the heavy lifting is carried out by Google's algorithm. We help our clients take Google Universal App campaigns to the next level, with continuous creative testing and optimization.
Within months of running Google UAC, ChimpChange saw...
Read on to learn more about their results.
ChimpChange reached new audiences, acquiring 12K registrations with Google UAC alone.
In a competitive space such as B2C fintech, we recognized that reaching more user groups would require a wide-reaching channel. Google UAC, launched in May 2015, gave us the opportunity to extend ChimpChange's advertising reach, exposing the ChimpChange app to new audience segments.
Google UAC drove down overall costs with a 22% lower than company target CPA.
With learnings from existing paid social campaigns, along with our optimization experience, we worked to optimize ChimpChange's UAC to find and convert high LTV users.
Compared to standard campaigns, registrants converted at a 42% better rate with Google UAC.
In addition to extending their reach, their goal was to attract high lifetime value users and to build on their continued growth with a more efficient CPA. ChimpChange and Bamboo combined their marketing expertise to drive quality growth on Google, acquiring high LTV users at scale.
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