See More → View Navigation Close Facebook Twitter LinkedIn Quote
Main Content

Lessons Learned from Analyzing 150 of Our Top Converting Facebook Ads

Too often we see advertisers getting caught up in crafting beautiful ads and perfecting minute details instead of building holistically effective ads. They get trapped in vanity metrics like click-through-rate…

Read More

All Posts

Apr 04

Lessons Learned from Analyzing 150 of Our Top Converting Facebook Ads

Too often we see advertisers getting caught up in crafting beautiful ads and perfecting minute details instead of building holistically effective ads. They get trapped in vanity metrics like click-through-rate…

Read More
Mar 22

Don’t Make These 7 Facebook Advertising Mistakes (Lessons we Learned from 50+ Facebook Audits)

Before we start working with new brands, we typically run audits of their current advertising efforts to make sure we can help optimize their existing efforts and provide additional value.…

Read More
Mar 15

Can Android Audiences Actually Drive High ROI on Paid Social?

Historically, paid social experts have regarded Android as the ugly stepchild to iOS. Citing lower conversion rates and lifetime value on Android with higher ad fraud rates (up to 3x…

Read More
Mar 07

When (And When Not) to Use Facebook Split Testing for Maximum Impact

Advertising: is it art or science? Surely most of us can agree that a healthy dose of both is necessary for powerful advertising. As direct-response advertisers, testing is a huge part of…

Read More
Mar 01

Why We’re Reducing Our Google UAC Media Management Fees by 75%

In the past few months since Google transitioned all app advertising initiatives to Universal App campaigns (UAC), the channel has undoubtedly changed the game for in-house advertisers and agencies alike.…

Read More
Feb 28

2 Ways to Repurpose Influencer Campaigns to Drive Conversions with Paid Social

The confluence of the social media marketing landscape over the past few years has led directly to the rise of influencer marketing with 84% of companies planning to test it out in…

Read More
Feb 15

6 Questions to Ask Yourself Before Getting Started with User Acquisition

If you’re reading this article, you are probably aware of the fact that paid user acquisition is one of the most scalable growth channels at your disposal, but you’re probably…

Read More
Feb 07

Bamboo Expands to Seattle with Second Office

We’re thrilled to announce today that we’ve opened our second Bamboo office in Seattle. View from Bamboo’s new office in the Fremont neighborhood of Seattle Founded in San Francisco in…

Read More
Jan 31

The 14 Questions We Ask Before, During, and After Every Creative Workshop

There are 13,000+ advertising agencies in the United States. Each of those agencies, no matter the niche they’re in, have very few competitive levers at their disposal. One might argue that people…

Read More
Jan 25

Beyond Dynamic Product Ads: 5 New Ways to Use Your Facebook Product Catalog

Launched in 2015, Facebook dynamic product ads have taken the advertising world by storm, enabling e-commerce brands to “promote multiple products, or their entire catalogs, across all the devices their customers…

Read More