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Apr 04

Lessons Learned from Analyzing 150 of Our Top Converting Facebook Ads

Too often we see advertisers getting caught up in crafting beautiful ads and perfecting minute details instead of building holistically effective ads. They get trapped in vanity metrics like click-through-rate…

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Mar 22

Don’t Make These 7 Facebook Advertising Mistakes (Lessons we Learned from 50+ Facebook Audits)

Before we start working with new brands, we typically run audits of their current advertising efforts to make sure we can help optimize their existing efforts and provide additional value.…

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Mar 07

When (And When Not) to Use Facebook Split Testing for Maximum Impact

Advertising: is it art or science? Surely most of us can agree that a healthy dose of both is necessary for powerful advertising. As direct-response advertisers, testing is a huge part of…

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Jan 31

The 14 Questions We Ask Before, During, and After Every Creative Workshop

There are 13,000+ advertising agencies in the United States. Each of those agencies, no matter the niche they’re in, have very few competitive levers at their disposal. One might argue that people…

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Jan 25

Beyond Dynamic Product Ads: 5 New Ways to Use Your Facebook Product Catalog

Launched in 2015, Facebook dynamic product ads have taken the advertising world by storm, enabling e-commerce brands to “promote multiple products, or their entire catalogs, across all the devices their customers…

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Jan 11

4 Do’s and a Don’t: Facebook Dynamic Creative Optimization Best Practices

Dynamic creative is a new Facebook feature that leans on algorithms to create complete ads out of individual creative components. Advertisers supply text, headlines, descriptions, CTAs and images or videos…

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Dec 07

The Pros and Cons of Facebook’s Polarizing Audience Network

Facebook’s Audience Network (FAN) has been a major topic of debate–especially as of late. At the core of this discussion lies the question of quality. While Facebook has made incremental efforts to…

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Oct 31

Going Beyond the Install: Utilizing App Event Optimization to Improve CPAs on Facebook

In 2017, 84% of app marketers measure performance based on revenue instead of install volume. In line with that shift to direct-response advertising, Facebook launched App Event Optimization (AEO) last…

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Oct 19

Top 16 Facebook Ad Design Trends of 2017

When we’re not developing creative for our clients, you can probably find us scouring the Internet and our own social feeds to understand what tactics other brands are employing for…

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Oct 13

Emojis: An Advertiser’s Friend or Foe?

92% of the world’s online population uses emojis. ​ So unless you’re part of the 8% who doesn’t, it should be no surprise to you that emojis are changing the…

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