Since the public launch of their “mobile app promotion” ad units roughly 8 months ago, Twitter has blossomed into a favorite customer acquisition channel for the savviest mobile marketing teams. Countless other mobile advertisers are tiptoeing onto the platform but many still seem to be befuddled by it.
At Bamboo, we partner with great products and services to help them grow through transparent, direct-response oriented advertising campaigns.
After running on Twitter for the last few months, I’m sold. Twitter is my new favorite mobile ads channel. Why?
First off, we are seeing tremendous returns from our Twitter spend across our clients at Bamboo — and it seems to be the gift that keeps on giving. Many of our Twitter campaigns are now outperforming our Facebook campaigns from both a cost and a lifetime value perspective.
At this point, I’m sold on the fact that all Facebook mobile app advertisers should also utilize Twitter.
Here are a few tips for Twitter success:
If you’re running Facebook mobile ads, here is what I recommend for your first Twitter mobile campaign:
Facebook will continue to be the undisputed King of mobile app distribution in terms of scale for the time being. But, for the 99% of mobile advertisers who are spending under $1MM / month, Twitter is my new “best bet” on acquiring high-quality, low-cost customers.
For the top 1% of advertisers, Twitter insights will uncover efficiency gains in your massive spend on Facebook in a matter of minutes. Make it happen.
Interested in using Twitter to drive app installs? Learn more about Bamboo's Twitter advertising expertise and services >
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