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Jan 31

The 14 Questions We Ask Before, During, and After Every Creative Workshop

There are 13,000+ advertising agencies in the United States. Each of those agencies, no matter the niche they’re in, have very few competitive levers at their disposal. One might argue that people…

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Jan 25

Beyond Dynamic Product Ads: 5 New Ways to Use Your Facebook Product Catalog

Launched in 2015, Facebook dynamic product ads have taken the advertising world by storm, enabling e-commerce brands to “promote multiple products, or their entire catalogs, across all the devices their customers…

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Jan 11

4 Do’s and a Don’t: Facebook Dynamic Creative Optimization Best Practices

Dynamic creative is a new Facebook feature that leans on algorithms to create complete ads out of individual creative components. Advertisers supply text, headlines, descriptions, CTAs and images or videos…

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Dec 12

Bamboo Named ‘App Marketing Agency of the Year’ in the 2017 App Growth Awards

We’re honored to have been named “App Marketing Agency of the Year” in the Inaugural App Growth Awards organized by App Promotion Summit. The App Growth Awards are the annual barometer…

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Dec 07

The Pros and Cons of Facebook’s Polarizing Audience Network

Facebook’s Audience Network (FAN) has been a major topic of debate–especially as of late. At the core of this discussion lies the question of quality. While Facebook has made incremental efforts to…

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Nov 30

Top 19 Twitter Ad Design Trends of 2017

Since Twitter launched ‘promoted tweets’ in 2010, over 130K advertisers have started promoting their products and services on the social media channel. While Twitter only accounts for 0.84% of the…

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Nov 27

4 Things You Should Expect from Your Mobile Advertising Agency

As of 2017, mobile advertising accounts for over 70% of total digital ad spending and is projected to hit more than $195B annually by 2019. More marketers are ramping up…

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Nov 20

The Top Three Mobile Attribution Mistakes Advertisers Made in 2017

We’ll save you from citing the infamous advertising attribution quote that all of these blog posts start out with. If you’re reading this, you probably already know how challenging attribution is–especially for…

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Nov 16

Pinterest Interests: Which of the 6,449 Should You Target?

Although Pinterest reached 200 million monthly active users this year, and the average time Pinners spend per visit is 14.2 minutes, a major challenge remains for the content-rich platform. How…

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Nov 14

[eBook] How to Survive the Switch to Google Universal App Campaigns

A comprehensive guide to implementing and optimizing Google’s Universal App campaigns to drive app installs and engagement.

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