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Mar 22

Don’t Make These 7 Facebook Advertising Mistakes (Lessons we Learned from 50+ Facebook Audits)

Before we start working with new brands, we typically run audits of their current advertising efforts to make sure we can help optimize their existing efforts and provide additional value.…

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Mar 07

When (And When Not) to Use Facebook Split Testing for Maximum Impact

Advertising: is it art or science? Surely most of us can agree that a healthy dose of both is necessary for powerful advertising. As direct-response advertisers, testing is a huge part of…

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Jan 25

Beyond Dynamic Product Ads: 5 New Ways to Use Your Facebook Product Catalog

Launched in 2015, Facebook dynamic product ads have taken the advertising world by storm, enabling e-commerce brands to “promote multiple products, or their entire catalogs, across all the devices their customers…

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Jan 11

4 Do’s and a Don’t: Facebook Dynamic Creative Optimization Best Practices

Dynamic creative is a new Facebook feature that leans on algorithms to create complete ads out of individual creative components. Advertisers supply text, headlines, descriptions, CTAs and images or videos…

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Oct 31

Going Beyond the Install: Utilizing App Event Optimization to Improve CPAs on Facebook

In 2017, 84% of app marketers measure performance based on revenue instead of install volume. In line with that shift to direct-response advertising, Facebook launched App Event Optimization (AEO) last…

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May 24

Reveal What’s Holding Your Ads Back with Facebook’s New Delivery Insights

Forget flashy new ad units and messenger bots. A new set of insights buried in Facebook’s Ads Editor might just be the most important update yet of 2017 for power…

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Mar 14

Inside Facebook’s New Audience Overlap Tool

Facebook’s recently released tool, Audience Overlap, has quickly become essential to how we run campaigns at Bamboo. A few months in, we’re excited to share how we’re using it and…

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Nov 23

Facebook’s New Targeting Feature You May Have Missed

Facebook has been busy lately. Really busy — pushing out nearly a half-dozen major ad units in the last 6 months (more on that here). And while each of these…

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Nov 23

5 Facebook Targeting Options We Wish Existed

It’s that time of year again when wish lists are being made and visions of bundles of presents are being dreamt. At Bamboo, we’re making a list too. But, given…

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