The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
Regardless of where you stand on AI’s continued crossover into our day-to-day, the fact remains that AI has been the reality for a few years now. The AI technology market is forecasted to grow 10x in 7 years to an astounding $90 billion industry. As we write this, the GPT-4 demo is now out there for all. The marketing community is incredibly close to streamlining research, ideation, delivery, analysis, and iteration across all creative formats (text, audio, image, and video).
Despite AI’s deep rooted presence in the digital marketing industry for years now, the upsurge in the number and variety of tools available to the average performance marketer, has been fairly recent. Some may say, with the arrival of OpenAI’s ChatGPT last November, we’re at an exciting junction in the evolution of AI marketing. With its natural language processing capabilities and ability to analyze large amounts of data, AI is now mainstream.
One of the earliest use cases for AI tools was for content creation. In fact, improvements in integrated media planning and execution is the second most powerful impact by advertising leaders worldwide. Financial Services marketers lead all other industries in AI application adoption, with 37% currently using them today while 25% of travel and hospitality companies around the world implemented AI powered chatbot technology to improve overall user experience.
AI writing tools will accelerate creation of all types of content. Here are some of the most noteworthy tools available today:
While Large language models (LLMs) are excellent at giving results to specific prompts, they can’t discern what good content looks like. As breathing, thinking, and bodies composed of 75% water, humans will continue to develop and curate this content into something that is considered good and helpful content.
With 3rd-party tracking cookies on the way out, deep learning is the key to solve for cookieless reporting and attribution. While the first step here is to unify all first party data in a single place before augmenting this data with data sourced across multiple platforms. Multiple large tools offer these services and it is only fair that you decide based on your needs and scale.
A special mention to OpenAI's new version, GPT-4, a large multimodal model which accepts image and text inputs and emits text outputs. The model is sophisticated, as clearly shown when it passed a simulated bar exam with a score around the top 10% of test takers; in contrast, GPT-3.5’s score was around the bottom 10%.
Remember that as things currently stand, AI is only going to evolve and learn. It isn’t capable of doing something new that nobody has done before. It is merely, yet another (incredibly powerful) tool that marketers will leverage across the board to generate value for their business. If you’re worried about its reliability, take your time leaning into it, testing and understanding how it works for you. You still make the decision on how you want to use it… at least, for now.
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