Blog

The Bamboo Blog

For industry updates and perspectives from our Panda experts, check out our recent articles below.

Marketing

Do's and Don'ts for Pinterest Ads

According to Pinterest, 445m people browse pins every month, many of them making purchasing decisions based on the inspiration they find there. Is the Pinterest ad platform for you? Here are some tips for getting the most out of your ad dollar.
Linsey Knerl
December 1, 2022
Marketing

Check it once, check it twice: A Checklist to Ensure You're Making The Most of Holiday Google Searches

Unless a customer already knows about your business and seeks it out, you'll most likely have to rely more on search methods to attract them. Here are some techniques to boost your marketing efforts during the most wonderful time of the year.
Linsey Knerl
November 23, 2022
Design

Tips for Creating Your Brand's Tone of Voice: Secrets from Bamboo's Designers

It can take a significant time to reach a tone of voice that suits your brand. Whether it’s an enterprise business, a mid-sized company, or a small business, reevaluating a brand voice is crucial to marketing. But how do you get there?
Mark Banaag
November 23, 2022
Marketing

Do’s and Don’ts for Snapchat Ads

Snapchat estimates that each user spends around 30 daily minutes (or more) interacting with the app, opening it over 30 times within 24 hours. Here are some rules for boosting ROI on the widely successful social channel. 
Linsey Knerl
November 18, 2022
Marketing

23 Bamboo Predictions for 2023

As we approach 2023, we asked our team of experts what their top industry predictions are for the new year. From paid media to design, social media to lifecycle marketing, check out what to keep an eye on in 2023!
Bamboo Team
November 17, 2022
Marketing

Lifecycle Marketing in a Bear Market

While historically, email and SMS have been strong performers in a recession, there are ways to think about your Lifecycle program that may be different than how you considered them in the past if you’re chasing revenue in today’s economic climate.
Cory Smith
November 11, 2022
Marketing

How Can You Leverage TikTok This Holiday Season?

There’s no denying TikTok's role as an effective advertising platform. 93% of TikTok users celebrate the winter holidays, with 33% excited about content around the holidays. Here’s how to get them acting positively toward your brand this year.
Linsey Knerl
November 10, 2022
Marketing

Win with Lifecycle Marketing: Quick Automation Wins During Holidays

A lot of focus goes into making sure the one-off campaigns that bring in those dollars during the holiday season. But what’s going on with your automated emails, specifically those that perform well and have high visibility? 
Cory Smith
November 4, 2022
Marketing

How To Get Started On Reddit Ads

Here are the best steps to take for a successful launch, along with how to get help along the way to make your ads stand out among the competition. 
Linsey Knerl
November 3, 2022
Marketing

5 Things To Consider When Launching Retargeting Campaigns on Meta

Meta and its advertising tools can help you engage those most likely to buy, and its options for retargeting can bring you closer to your goals. Here’s what to know before you start. 
Linsey Knerl
October 28, 2022
Marketing

Win with Lifecycle Marketing: A Crash Course in Subject Line Testing

Revenue from email starts with an open. Getting users to open emails is key to the success of any campaign. Here are a few things to think about when diving into the world of subject line testing. 
Cory Smith
October 27, 2022
Design

Yay or Nay: Creative Trends for 2023

Bamboo Creative Studio is on the frontlines of knowing some of the top trends for our creative clients. Take a look at some of this year’s most noteworthy trends and see if our team of creative experts gives them a ‘yay’ or ‘nay’ as we approach 2023.
Bamboo Team
October 31, 2022
Marketing

Win with Lifecycle Marketing: Let’s Talk Segmentation

While there is no guaranteed way to ensure that all of your emails land in the inbox, there are steps you can take with your segmentation approach to get the most value from your email list.
Cory Smith
October 21, 2022
Mobile Apps

What You Need To Know About Apple Search Ads

Apple Search Ads has made it incredibly easy to advertise to app users. Here’s how to take advantage of this new ad channel from Apple, including best practices for getting your ads seen by more people. 
Linsey Knerl
October 21, 2022
Marketing

From Scratch: Building an Effective LinkedIn Lead Gen Program

With new teammates and fresh eyes, we launched program efforts on the channel largely from scratch. Bamboo and Webflow teamed up to reinvigorate an inactive LinkedIn Ads account to scale up acquisition of enterprise leads.
John Perkins
October 19, 2022
Marketing

Beyond Black Friday: Post Holiday Season Planning

We like to focus a lot of time thinking about what is best for your customers post-holiday. There are a few things you can plan for today that will set your lifecycle program apart from other brands in the new year. 
Cory Smith
October 14, 2022
Marketing

6 Pros to Advertising on eCommerce Marketplaces

With so many brands jumping on board, one can only assume they see good value on their returns, but there are also some key perks to running ads on these platforms. Here are some of the highlights for those considering taking the plunge.
Linsey Knerl
October 13, 2022
Marketing

Performance Max: Dos and Don'ts

Whether you're running your first Performance Max campaign or you've been playing around with it for a while, consider these best practices for getting the best value for your ad dollar.
Linsey Knerl
October 10, 2022
Marketing

How Can You Justify Testing New Platforms?

With new channels trending almost daily, how can you decide which ones are worth testing (and which ones aren’t)? Four of Bamboo’s Paid Search & Paid Social Growth Marketers share their best practices & tips for brands wanting to test new platforms.
Bailey Hopp
October 7, 2022
Marketing

Win with Lifecycle Marketing: Curious About SMS? You Should Be!

There’s a lot to love about SMS marketing: it’s quick to develop, easy to consume, and for many marketers, it drives huge ROI. Here are a few tips we’ve found helpful to get teams started with SMS. 
Cory Smith
October 6, 2022
Marketing

Are YouTube Shorts The Next Big Thing?

So, what’s the deal with this content opportunity, and is it for you? We get into the fast facts about YouTube Shorts and what you need to know before diving in.
Linsey Knerl
September 30, 2022
Digital Commerce

5 Shopping Tools You Should Be Using On Meta

Of social media users, 12% use Instagram for shopping. Are you successfully capturing these customers? If not, make sure these shopping 5 tools from Meta are at the top of your priority list.
Linsey Knerl
September 29, 2022
Digital Commerce

Shopify LTV Benchmarks for 2023: How does your brand stack up?

2023 will be here before we know it, so Varos and Bamboo have partnered up to share the latest Shopify Lifetime Value (LTV) benchmarks and analysis across beauty, fashion, food & beverage, and home & garden verticals.
Bamboo Team
September 29, 2022
Marketing

Win with Lifecycle Marketing: Carrying a User Over the Finish Line

Lifecycle journeys are ideally timed at what I like to call critical moments – times where a user is most likely to need a piece of communication in order to complete a goal that is in line with your brand’s goals.
Cory Smith
September 28, 2022
Marketing

Still Haven't Made The Switch to Performance Max? Here Are 5 Reasons You Should

For those who aren't sure how to juggle the demands of creating ad content for individual Google channels, Performance Max offers a simplified campaign option with the potential to reach a larger audience.
Linsey Knerl
September 23, 2022
Marketing

How to Marry Paid and Organic Social

Through understanding the best ways to use both, you can marry your paid and organic strategy to drive engagement, brand affinity, and loyalty. Read expert insights from four of Bamboo’s Growth Marketing Managers, in our newest blog post.
Bailey Hopp
September 22, 2022
Marketing

Win with Lifecycle Marketing: How to Customize the Welcome Flow

So, a user has signed up and received your welcome email. That email brought them into the fold and hopefully, brought them back to your site to make a purchase. But one email doesn’t finish the welcome program.
Cory Smith
September 19, 2022
Marketing

Increasing LTV With Lifecycle Marketing

We’ve teased our next service at Bamboo for a few months now, Lifecycle marketing, which will be our first step beyond advertising, to help clients shift their lifecycle efforts (email, push, SMS).
Bamboo Team
September 13, 2022
Marketing

Win with Lifecycle Marketing: How to Nail the Welcome Message

Perhaps the most important piece of communication a brand sends a customer happens immediately after a user signs up to receive emails and SMS messages- the first welcome message of your lifecycle marketing program.
Cory Smith
September 9, 2022
Mobile Apps

Mobile Apps: The hype, how customers are using them, and what to expect

For those who are very intentional about seeking out and prioritizing apps, the excitement can’t be overstated, and app use is climbing as a result. Here’s what we know about app discovery, downloads, and trends for the future.
Linsey Knerl
September 7, 2022
Marketing

How Growth Experts Actually Future-Proof Their Measurement

A group of Bamboo’s Growth Marketing Managers share their best tips & tricks to future-proof your measurement. Consider these tips to help scale your growth program to peak profitability, in our newest blog post.
Bailey Hopp
September 2, 2022
Design

Emojis: An Advertiser's Friend or Foe?

We’ve gained lots of experience testing emojis across various paid social channels, different placements and audiences, so here are the top three things you should keep in mind when using emojis in your own acquisition strategy.
Bamboo Team
September 14, 2022
Marketing

6 Valuable Questions to Ask A Potential Growth Agency

If you’re in the market to bring on a partner to help you focus on profitability, there are specific questions you’ll definitely want to touch on. Below, we put together 6 valuable questions you should ask when interviewing potential growth agencies.
Bamboo Team
October 7, 2022
Marketing

7 Reasons an Agency Gets You More Than An In-House Team

We truly believe in hiring an outside agency. It’s the easiest way to maximize your results as cost-effectively as possible. (And that’s why we built our whole company around it!) Here are 7 reasons an agency gets you more than an in-house team.
Bamboo Team
August 26, 2022
Mobile Apps

10 Questions to Ask When Choosing Your Mobile Ad Agency

You've built an amazing mobile app. Now, you need a great ad agency partner who can help get users in the door and keep them coming back. Here's 10 questions you should ask any prospective partners before making your decision.
Bamboo Team
August 22, 2022
Design

TikTok Ads that Convert: Secrets from Bamboo’s Designers

With over 1 billion monthly active users, it’s become increasingly important for brands to make a presence on the fastest-growing social network, TikTok. The numbers truly speak for themselves.
Ariana Munroe
July 25, 2022
Digital Commerce

5 Shopping Tools You Should Be Using On Meta

Of social media users, 12% use Instagram for shopping. Are you successfully capturing these customers? If not, make sure these shopping 5 tools from Meta are at the top of your priority list.
Linsey Knerl
September 29, 2022
5 min read
Digital Commerce

Shopify LTV Benchmarks for 2023: How does your brand stack up?

2023 will be here before we know it, so Varos and Bamboo have partnered up to share the latest Shopify Lifetime Value (LTV) benchmarks and analysis across beauty, fashion, food & beverage, and home & garden verticals.
Bamboo Team
September 29, 2022
5 min read
Mobile Apps

What You Need To Know About Apple Search Ads

Apple Search Ads has made it incredibly easy to advertise to app users. Here’s how to take advantage of this new ad channel from Apple, including best practices for getting your ads seen by more people. 
Linsey Knerl
October 21, 2022
5 min read
Mobile Apps

Mobile Apps: The hype, how customers are using them, and what to expect

For those who are very intentional about seeking out and prioritizing apps, the excitement can’t be overstated, and app use is climbing as a result. Here’s what we know about app discovery, downloads, and trends for the future.
Linsey Knerl
September 7, 2022
5 min read
Mobile Apps

10 Questions to Ask When Choosing Your Mobile Ad Agency

You've built an amazing mobile app. Now, you need a great ad agency partner who can help get users in the door and keep them coming back. Here's 10 questions you should ask any prospective partners before making your decision.
Bamboo Team
August 22, 2022
5 min read
Design

Tips for Creating Your Brand's Tone of Voice: Secrets from Bamboo's Designers

It can take a significant time to reach a tone of voice that suits your brand. Whether it’s an enterprise business, a mid-sized company, or a small business, reevaluating a brand voice is crucial to marketing. But how do you get there?
Mark Banaag
November 23, 2022
5 min read
Design

Yay or Nay: Creative Trends for 2023

Bamboo Creative Studio is on the frontlines of knowing some of the top trends for our creative clients. Take a look at some of this year’s most noteworthy trends and see if our team of creative experts gives them a ‘yay’ or ‘nay’ as we approach 2023.
Bamboo Team
October 31, 2022
5 min read
Design

Emojis: An Advertiser's Friend or Foe?

We’ve gained lots of experience testing emojis across various paid social channels, different placements and audiences, so here are the top three things you should keep in mind when using emojis in your own acquisition strategy.
Bamboo Team
September 14, 2022
5 min read
Design

TikTok Ads that Convert: Secrets from Bamboo’s Designers

With over 1 billion monthly active users, it’s become increasingly important for brands to make a presence on the fastest-growing social network, TikTok. The numbers truly speak for themselves.
Ariana Munroe
July 25, 2022
5 min read
No items found.
No items found.
Marketing

Do's and Don'ts for Pinterest Ads

According to Pinterest, 445m people browse pins every month, many of them making purchasing decisions based on the inspiration they find there. Is the Pinterest ad platform for you? Here are some tips for getting the most out of your ad dollar.
Linsey Knerl
December 1, 2022
5 min read
Marketing

Check it once, check it twice: A Checklist to Ensure You're Making The Most of Holiday Google Searches

Unless a customer already knows about your business and seeks it out, you'll most likely have to rely more on search methods to attract them. Here are some techniques to boost your marketing efforts during the most wonderful time of the year.
Linsey Knerl
November 23, 2022
5 min read
Marketing

Do’s and Don’ts for Snapchat Ads

Snapchat estimates that each user spends around 30 daily minutes (or more) interacting with the app, opening it over 30 times within 24 hours. Here are some rules for boosting ROI on the widely successful social channel. 
Linsey Knerl
November 18, 2022
5 min read
Marketing

23 Bamboo Predictions for 2023

As we approach 2023, we asked our team of experts what their top industry predictions are for the new year. From paid media to design, social media to lifecycle marketing, check out what to keep an eye on in 2023!
Bamboo Team
November 17, 2022
5 min read
Marketing

Lifecycle Marketing in a Bear Market

While historically, email and SMS have been strong performers in a recession, there are ways to think about your Lifecycle program that may be different than how you considered them in the past if you’re chasing revenue in today’s economic climate.
Cory Smith
November 11, 2022
5 min read
Marketing

How Can You Leverage TikTok This Holiday Season?

There’s no denying TikTok's role as an effective advertising platform. 93% of TikTok users celebrate the winter holidays, with 33% excited about content around the holidays. Here’s how to get them acting positively toward your brand this year.
Linsey Knerl
November 10, 2022
5 min read
Marketing

Win with Lifecycle Marketing: Quick Automation Wins During Holidays

A lot of focus goes into making sure the one-off campaigns that bring in those dollars during the holiday season. But what’s going on with your automated emails, specifically those that perform well and have high visibility? 
Cory Smith
November 4, 2022
5 min read
Marketing

How To Get Started On Reddit Ads

Here are the best steps to take for a successful launch, along with how to get help along the way to make your ads stand out among the competition. 
Linsey Knerl
November 3, 2022
5 min read
Marketing

5 Things To Consider When Launching Retargeting Campaigns on Meta

Meta and its advertising tools can help you engage those most likely to buy, and its options for retargeting can bring you closer to your goals. Here’s what to know before you start. 
Linsey Knerl
October 28, 2022
5 min read
Marketing

Win with Lifecycle Marketing: A Crash Course in Subject Line Testing

Revenue from email starts with an open. Getting users to open emails is key to the success of any campaign. Here are a few things to think about when diving into the world of subject line testing. 
Cory Smith
October 27, 2022
5 min read
Marketing

Win with Lifecycle Marketing: Let’s Talk Segmentation

While there is no guaranteed way to ensure that all of your emails land in the inbox, there are steps you can take with your segmentation approach to get the most value from your email list.
Cory Smith
October 21, 2022
5 min read
Marketing

From Scratch: Building an Effective LinkedIn Lead Gen Program

With new teammates and fresh eyes, we launched program efforts on the channel largely from scratch. Bamboo and Webflow teamed up to reinvigorate an inactive LinkedIn Ads account to scale up acquisition of enterprise leads.
John Perkins
October 19, 2022
5 min read
Marketing

Beyond Black Friday: Post Holiday Season Planning

We like to focus a lot of time thinking about what is best for your customers post-holiday. There are a few things you can plan for today that will set your lifecycle program apart from other brands in the new year. 
Cory Smith
October 14, 2022
5 min read
Marketing

6 Pros to Advertising on eCommerce Marketplaces

With so many brands jumping on board, one can only assume they see good value on their returns, but there are also some key perks to running ads on these platforms. Here are some of the highlights for those considering taking the plunge.
Linsey Knerl
October 13, 2022
5 min read
Marketing

Performance Max: Dos and Don'ts

Whether you're running your first Performance Max campaign or you've been playing around with it for a while, consider these best practices for getting the best value for your ad dollar.
Linsey Knerl
October 10, 2022
5 min read
Marketing

How Can You Justify Testing New Platforms?

With new channels trending almost daily, how can you decide which ones are worth testing (and which ones aren’t)? Four of Bamboo’s Paid Search & Paid Social Growth Marketers share their best practices & tips for brands wanting to test new platforms.
Bailey Hopp
October 7, 2022
5 min read
Marketing

Win with Lifecycle Marketing: Curious About SMS? You Should Be!

There’s a lot to love about SMS marketing: it’s quick to develop, easy to consume, and for many marketers, it drives huge ROI. Here are a few tips we’ve found helpful to get teams started with SMS. 
Cory Smith
October 6, 2022
5 min read
Marketing

Are YouTube Shorts The Next Big Thing?

So, what’s the deal with this content opportunity, and is it for you? We get into the fast facts about YouTube Shorts and what you need to know before diving in.
Linsey Knerl
September 30, 2022
5 min read
Marketing

Win with Lifecycle Marketing: Carrying a User Over the Finish Line

Lifecycle journeys are ideally timed at what I like to call critical moments – times where a user is most likely to need a piece of communication in order to complete a goal that is in line with your brand’s goals.
Cory Smith
September 28, 2022
5 min read
Marketing

Still Haven't Made The Switch to Performance Max? Here Are 5 Reasons You Should

For those who aren't sure how to juggle the demands of creating ad content for individual Google channels, Performance Max offers a simplified campaign option with the potential to reach a larger audience.
Linsey Knerl
September 23, 2022
5 min read
Marketing

How to Marry Paid and Organic Social

Through understanding the best ways to use both, you can marry your paid and organic strategy to drive engagement, brand affinity, and loyalty. Read expert insights from four of Bamboo’s Growth Marketing Managers, in our newest blog post.
Bailey Hopp
September 22, 2022
5 min read
Marketing

Win with Lifecycle Marketing: How to Customize the Welcome Flow

So, a user has signed up and received your welcome email. That email brought them into the fold and hopefully, brought them back to your site to make a purchase. But one email doesn’t finish the welcome program.
Cory Smith
September 19, 2022
5 min read
Marketing

Increasing LTV With Lifecycle Marketing

We’ve teased our next service at Bamboo for a few months now, Lifecycle marketing, which will be our first step beyond advertising, to help clients shift their lifecycle efforts (email, push, SMS).
Bamboo Team
September 13, 2022
5 min read
Marketing

Win with Lifecycle Marketing: How to Nail the Welcome Message

Perhaps the most important piece of communication a brand sends a customer happens immediately after a user signs up to receive emails and SMS messages- the first welcome message of your lifecycle marketing program.
Cory Smith
September 9, 2022
5 min read
Marketing

How Growth Experts Actually Future-Proof Their Measurement

A group of Bamboo’s Growth Marketing Managers share their best tips & tricks to future-proof your measurement. Consider these tips to help scale your growth program to peak profitability, in our newest blog post.
Bailey Hopp
September 2, 2022
5 min read
Marketing

6 Valuable Questions to Ask A Potential Growth Agency

If you’re in the market to bring on a partner to help you focus on profitability, there are specific questions you’ll definitely want to touch on. Below, we put together 6 valuable questions you should ask when interviewing potential growth agencies.
Bamboo Team
October 7, 2022
5 min read
Marketing

7 Reasons an Agency Gets You More Than An In-House Team

We truly believe in hiring an outside agency. It’s the easiest way to maximize your results as cost-effectively as possible. (And that’s why we built our whole company around it!) Here are 7 reasons an agency gets you more than an in-house team.
Bamboo Team
August 26, 2022
5 min read

Want more profitable growth?

Let's talk about how we can help you improve!