The Bamboo Blog

Unfortunately, the majority of in-housing transitions do not go according to plan. In this post, we’ll outline the most common mistakes made when in-housing paid media so you can avoid them.

As we continue to explore different ways we integrate these new tools in our day-to-day, we want to take a moment to remind ourselves that the application of AI is not limited to machine learning algorithm improvements and writing ad copy.

Customer lifetime value (LTV) should be a priority. If you’re not already giving a lot of thought to this metric, or you’re unsure how to boost it in sustainable ways, you may need to reconsider its role in your campaigns.

Reports show that LinkedIn is 277% more effective for lead gen than Facebook or Twitter. With such good results, it’s possible that LinkedIn ads can benefit your company, but knowing best practices can help you get more out of every penny spent.

GA4 is the latest iteration of Google’s Analytics tracking and reporting property. It was launched with a few key differences from the UA (Universal Analytics) technology. Here are some best practices to be sure you're not missing any opportunities.

If you’re not well-versed in creative testing, you could find yourself throwing money away while you figure it out. These best practices for testing Meta ad creative can help you avoid costly mistakes.

Bamboo was approached by an eCom brand looking for a partner to scale their paid performance across search & social, supported by creative services fueled by sound testing plans. How did we scale up their program with efficient growth at the core?

With Facebook and Instagram (Meta), specifically, you may find a formula that works best for your business, just for these platforms. If you’ve been advertising on Meta for a while, and the results have been lackluster, consider these best practices.

According to Pinterest, 445m people browse pins every month, many of them making purchasing decisions based on the inspiration they find there. Is the Pinterest ad platform for you? Here are some tips for getting the most out of your ad dollar.

Snapchat estimates that each user spends around 30 daily minutes (or more) interacting with the app, opening it over 30 times within 24 hours. Here are some rules for boosting ROI on the widely successful social channel. 

There’s no denying TikTok's role as an effective advertising platform. 93% of TikTok users celebrate the winter holidays, with 33% excited about content around the holidays. Here’s how to get them acting positively toward your brand this year.

Meta and its advertising tools can help you engage those most likely to buy, and its options for retargeting can bring you closer to your goals. Here’s what to know before you start. 

Whether you're running your first Performance Max campaign or you've been playing around with it for a while, consider these best practices for getting the best value for your ad dollar.

With new channels trending almost daily, how can you decide which ones are worth testing (and which ones aren’t)? Four of Bamboo’s Paid Search & Paid Social Growth Marketers share their best practices & tips for brands wanting to test new platforms.

So, what’s the deal with this content opportunity, and is it for you? We get into the fast facts about YouTube Shorts and what you need to know before diving in.

2023 will be here before we know it, so Varos and Bamboo have partnered up to share the latest Shopify Lifetime Value (LTV) benchmarks and analysis across beauty, fashion, food & beverage, and home & garden verticals.

For those who aren't sure how to juggle the demands of creating ad content for individual Google channels, Performance Max offers a simplified campaign option with the potential to reach a larger audience.

Through understanding the best ways to use both, you can marry your paid and organic strategy to drive engagement, brand affinity, and efficient growth. Read expert insights from four of Bamboo’s Growth Marketing Managers, in our newest blog post.

A group of Bamboo’s Efficient Growth Marketing Managers share their best tips & tricks to future-proof your measurement. Consider these tips to help scale your growth program to peak profitability, in our newest blog post.

If you’re in the market to bring on a partner to help you focus on efficient growth, there are questions you’ll definitely want to touch on. Below, we put together 6 valuable questions you should ask when interviewing potential growth agencies.

With over 1 billion monthly active users, it’s become increasingly important for brands to make a presence on the fastest-growing social network, TikTok. The numbers truly speak for themselves.