Performance Marketing Insights From Bamboo

Bamboo is proud to announce our partnership with InstaHeadshots!

Today is an exciting day for Bamboo! After Daniel's 11-year tenure as our CEO, Aditi Joshi will become CEO on February 1st, 2025 as Daniel shifts to be our Co-founder & Chairman.

Bamboo is proud to announce our partnership with Hairstory!

Between the deprecation of third-party cookies and AI enhancements, 2024 is proving to be a transformative year for paid search.

Bamboo is proud to announce our partnership with MAC.BID!

With over 70 billion in daily views, YouTube Shorts is growing increasingly popular for advertisers looking to diversify their media mix. Let’s dive into some best practices for building a strong YouTube Shorts creative strategy. 

The advertising landscape is being refined right in front of us with the phasing out of third-party cookies. Understanding this change and adapting will be crucial. Take a look at how the experts recommend navigating this transition.

The state of agency relationships is changing. Brands need to produce great ads for every ad platform and asset type—what resonates today may fall flat tomorrow, leaving you scrambling to keep up.

Bamboo is proud to announce our partnership with Filson! Bamboo will support Filson across paid media, creative strategy, and growth analytics workflows as Filson continues its historic growth and longevity.

At Bamboo, our clients face an annoying challenge when it comes to cohort and lifetime value analysis - the sheer volume of data. That's why we built I Heart Cohorts, a free tool that unlocks cohorts and lifetime value insights in just a few clicks.

If you need help figuring out where to start, this blog will take a look at how the team at Bamboo builds and executes a winning YouTube advertising strategy for their clients.

Bamboo is thrilled to announce the promotion of Aditi Joshi to Chief Operating Officer. Aditi is a proven leader who has been instrumental in Bamboo's success over the last three years.

Unfortunately, the majority of in-housing transitions do not go according to plan. In this post, we’ll outline the most common mistakes made when in-housing paid media so you can avoid them.

Reports show that LinkedIn is 277% more effective for lead gen than Facebook or Twitter. With such good results, it’s possible that LinkedIn ads can benefit your company, but knowing best practices can help you get more out of every penny spent.

With Facebook and Instagram (Meta), specifically, you may find a formula that works best for your business, just for these platforms. If you’ve been advertising on Meta for a while, and the results have been lackluster, consider these best practices.

Snapchat estimates that each user spends around 30 daily minutes (or more) interacting with the app, opening it over 30 times within 24 hours. Here are some rules for boosting ROI on the widely successful social channel. 

Whether you're running your first Performance Max campaign or you've been playing around with it for a while, consider these best practices for getting the best value for your ad dollar.

2023 will be here before we know it, so Varos and Bamboo have partnered up to share the latest Shopify Lifetime Value (LTV) benchmarks and analysis across beauty, fashion, food & beverage, and home & garden verticals.

If you’re in the market to bring on a partner to help you focus on efficient growth, there are questions you’ll definitely want to touch on. Below, we put together 6 valuable questions you should ask when interviewing potential growth agencies.

With over 1 billion monthly active users, it’s become increasingly important for brands to make a presence on the fastest-growing social network, TikTok. The numbers truly speak for themselves.

With over 70 billion in daily views, YouTube Shorts is growing increasingly popular for advertisers looking to diversify their media mix. Let’s dive into some best practices for building a strong YouTube Shorts creative strategy. 

If you need help figuring out where to start, this blog will take a look at how the team at Bamboo builds and executes a winning YouTube advertising strategy for their clients.

Reports show that LinkedIn is 277% more effective for lead gen than Facebook or Twitter. With such good results, it’s possible that LinkedIn ads can benefit your company, but knowing best practices can help you get more out of every penny spent.

With Facebook and Instagram (Meta), specifically, you may find a formula that works best for your business, just for these platforms. If you’ve been advertising on Meta for a while, and the results have been lackluster, consider these best practices.

Snapchat estimates that each user spends around 30 daily minutes (or more) interacting with the app, opening it over 30 times within 24 hours. Here are some rules for boosting ROI on the widely successful social channel. 

With over 1 billion monthly active users, it’s become increasingly important for brands to make a presence on the fastest-growing social network, TikTok. The numbers truly speak for themselves.

Between the deprecation of third-party cookies and AI enhancements, 2024 is proving to be a transformative year for paid search.

Whether you're running your first Performance Max campaign or you've been playing around with it for a while, consider these best practices for getting the best value for your ad dollar.

The advertising landscape is being refined right in front of us with the phasing out of third-party cookies. Understanding this change and adapting will be crucial. Take a look at how the experts recommend navigating this transition.

Bamboo is proud to announce our partnership with Filson! Bamboo will support Filson across paid media, creative strategy, and growth analytics workflows as Filson continues its historic growth and longevity.

At Bamboo, our clients face an annoying challenge when it comes to cohort and lifetime value analysis - the sheer volume of data. That's why we built I Heart Cohorts, a free tool that unlocks cohorts and lifetime value insights in just a few clicks.

Unfortunately, the majority of in-housing transitions do not go according to plan. In this post, we’ll outline the most common mistakes made when in-housing paid media so you can avoid them.

2023 will be here before we know it, so Varos and Bamboo have partnered up to share the latest Shopify Lifetime Value (LTV) benchmarks and analysis across beauty, fashion, food & beverage, and home & garden verticals.

If you’re in the market to bring on a partner to help you focus on efficient growth, there are questions you’ll definitely want to touch on. Below, we put together 6 valuable questions you should ask when interviewing potential growth agencies.

The state of agency relationships is changing. Brands need to produce great ads for every ad platform and asset type—what resonates today may fall flat tomorrow, leaving you scrambling to keep up.