Performance Marketing Insights From Bamboo

Stay ahead of the curve. Keep current on the latest industry insights and inspire your growth strategy with insider knowledge from the Bamboo team.

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Paid Search

Paid Search Trends: What Bamboo's Search Experts Are Watching

Between the deprecation of third-party cookies and AI enhancements, 2024 is proving to be a transformative year for paid search.
Paid Search

Paid Search Trends: What Bamboo's Search Experts Are Watching

Between the deprecation of third-party cookies and AI enhancements, 2024 is proving to be a transformative year for paid search.
Life at Bamboo

MAC.BID Selects Bamboo as Growth Agency Partner for 2024

Bamboo is proud to announce our partnership with MAC.BID!
Paid Social

YouTube Shorts: Building Successful Creative Assets

With over 70 billion in daily views, YouTube Shorts is growing increasingly popular for advertisers looking to diversify their media mix. Let’s dive into some best practices for building a strong YouTube Shorts creative strategy. 
Bamboo
Business Growth Insights

Navigating a Cookieless World: Tips from the Experts

The advertising landscape is being refined right in front of us with the phasing out of third-party cookies. Understanding this change and adapting will be crucial. Take a look at how the experts recommend navigating this transition.
Bamboo
Creative Strategy

Ad Creative Testing: Avoiding Single Points of Failure

The state of agency relationships is changing. Brands need to produce great ads for every ad platform and asset type—what resonates today may fall flat tomorrow, leaving you scrambling to keep up.
Bamboo
Business Growth Insights

Filson Selects Bamboo as Growth Agency Partner for 2024

Bamboo is proud to announce our partnership with Filson! Bamboo will support Filson across paid media, creative strategy, and growth analytics workflows as Filson continues its historic growth and longevity.
Bamboo
Business Growth Insights

‘I Heart Cohorts’ is Your Free Cohort and Lifetime Value Analysis Tool

At Bamboo, our clients face an annoying challenge when it comes to cohort and lifetime value analysis - the sheer volume of data. That's why we built I Heart Cohorts, a free tool that unlocks cohorts and lifetime value insights in just a few clicks.
Daniel Pearson
Paid Social

Getting Started With YouTube Ads

If you need help figuring out where to start, this blog will take a look at how the team at Bamboo builds and executes a winning YouTube advertising strategy for their clients.
Bamboo
Life at Bamboo

Meet Bamboo’s Chief Operating Officer: Aditi Joshi

Bamboo is thrilled to announce the promotion of Aditi Joshi to Chief Operating Officer. Aditi is a proven leader who has been instrumental in Bamboo's success over the last three years.
Bamboo
Business Growth Insights

Avoid These Costly Mistakes When In-housing Paid Media

Unfortunately, the majority of in-housing transitions do not go according to plan. In this post, we’ll outline the most common mistakes made when in-housing paid media so you can avoid them.
Daniel Pearson
Paid Social

Dos and Don’ts: LinkedIn Ads

Reports show that LinkedIn is 277% more effective for lead gen than Facebook or Twitter. With such good results, it’s possible that LinkedIn ads can benefit your company, but knowing best practices can help you get more out of every penny spent.
Bamboo
Paid Social

LTV and Profitability on Meta

With Facebook and Instagram (Meta), specifically, you may find a formula that works best for your business, just for these platforms. If you’ve been advertising on Meta for a while, and the results have been lackluster, consider these best practices.
Bamboo
Paid Social

Do’s and Don’ts: Snapchat Ads

Snapchat estimates that each user spends around 30 daily minutes (or more) interacting with the app, opening it over 30 times within 24 hours. Here are some rules for boosting ROI on the widely successful social channel. 
Bamboo
Paid Search

Performance Max: Dos and Don'ts

Whether you're running your first Performance Max campaign or you've been playing around with it for a while, consider these best practices for getting the best value for your ad dollar.
Bamboo
Business Growth Insights

Shopify LTV Benchmarks for 2023: How does your brand stack up?

2023 will be here before we know it, so Varos and Bamboo have partnered up to share the latest Shopify Lifetime Value (LTV) benchmarks and analysis across beauty, fashion, food & beverage, and home & garden verticals.
Bamboo
Business Growth Insights

6 Valuable Questions to Ask A Potential Growth Agency

If you’re in the market to bring on a partner to help you focus on efficient growth, there are questions you’ll definitely want to touch on. Below, we put together 6 valuable questions you should ask when interviewing potential growth agencies.
Bamboo
Paid Social

TikTok Ads That Convert: Secrets from Bamboo’s Designers

With over 1 billion monthly active users, it’s become increasingly important for brands to make a presence on the fastest-growing social network, TikTok. The numbers truly speak for themselves.
Bamboo
Paid Social

YouTube Shorts: Building Successful Creative Assets

With over 70 billion in daily views, YouTube Shorts is growing increasingly popular for advertisers looking to diversify their media mix. Let’s dive into some best practices for building a strong YouTube Shorts creative strategy. 
Bamboo
Paid Social

Getting Started With YouTube Ads

If you need help figuring out where to start, this blog will take a look at how the team at Bamboo builds and executes a winning YouTube advertising strategy for their clients.
Bamboo
Paid Social

Dos and Don’ts: LinkedIn Ads

Reports show that LinkedIn is 277% more effective for lead gen than Facebook or Twitter. With such good results, it’s possible that LinkedIn ads can benefit your company, but knowing best practices can help you get more out of every penny spent.
Bamboo
Paid Social

LTV and Profitability on Meta

With Facebook and Instagram (Meta), specifically, you may find a formula that works best for your business, just for these platforms. If you’ve been advertising on Meta for a while, and the results have been lackluster, consider these best practices.
Bamboo
Paid Social

Do’s and Don’ts: Snapchat Ads

Snapchat estimates that each user spends around 30 daily minutes (or more) interacting with the app, opening it over 30 times within 24 hours. Here are some rules for boosting ROI on the widely successful social channel. 
Bamboo
Paid Social

TikTok Ads That Convert: Secrets from Bamboo’s Designers

With over 1 billion monthly active users, it’s become increasingly important for brands to make a presence on the fastest-growing social network, TikTok. The numbers truly speak for themselves.
Bamboo
Paid Search

Paid Search Trends: What Bamboo's Search Experts Are Watching

Between the deprecation of third-party cookies and AI enhancements, 2024 is proving to be a transformative year for paid search.
Paid Search

Performance Max: Dos and Don'ts

Whether you're running your first Performance Max campaign or you've been playing around with it for a while, consider these best practices for getting the best value for your ad dollar.
Bamboo
Business Growth Insights

Navigating a Cookieless World: Tips from the Experts

The advertising landscape is being refined right in front of us with the phasing out of third-party cookies. Understanding this change and adapting will be crucial. Take a look at how the experts recommend navigating this transition.
Bamboo
Business Growth Insights

Filson Selects Bamboo as Growth Agency Partner for 2024

Bamboo is proud to announce our partnership with Filson! Bamboo will support Filson across paid media, creative strategy, and growth analytics workflows as Filson continues its historic growth and longevity.
Bamboo
Business Growth Insights

‘I Heart Cohorts’ is Your Free Cohort and Lifetime Value Analysis Tool

At Bamboo, our clients face an annoying challenge when it comes to cohort and lifetime value analysis - the sheer volume of data. That's why we built I Heart Cohorts, a free tool that unlocks cohorts and lifetime value insights in just a few clicks.
Daniel Pearson
Business Growth Insights

Avoid These Costly Mistakes When In-housing Paid Media

Unfortunately, the majority of in-housing transitions do not go according to plan. In this post, we’ll outline the most common mistakes made when in-housing paid media so you can avoid them.
Daniel Pearson
Business Growth Insights

Shopify LTV Benchmarks for 2023: How does your brand stack up?

2023 will be here before we know it, so Varos and Bamboo have partnered up to share the latest Shopify Lifetime Value (LTV) benchmarks and analysis across beauty, fashion, food & beverage, and home & garden verticals.
Bamboo
Business Growth Insights

6 Valuable Questions to Ask A Potential Growth Agency

If you’re in the market to bring on a partner to help you focus on efficient growth, there are questions you’ll definitely want to touch on. Below, we put together 6 valuable questions you should ask when interviewing potential growth agencies.
Bamboo
Creative Strategy

Ad Creative Testing: Avoiding Single Points of Failure

The state of agency relationships is changing. Brands need to produce great ads for every ad platform and asset type—what resonates today may fall flat tomorrow, leaving you scrambling to keep up.
Bamboo
Life at Bamboo

MAC.BID Selects Bamboo as Growth Agency Partner for 2024

Bamboo is proud to announce our partnership with MAC.BID!
Life at Bamboo

Meet Bamboo’s Chief Operating Officer: Aditi Joshi

Bamboo is thrilled to announce the promotion of Aditi Joshi to Chief Operating Officer. Aditi is a proven leader who has been instrumental in Bamboo's success over the last three years.
Bamboo

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