The Bamboo Blog

Short-form video is gaining traction online, and people of all ages are turning to this content form. If you're talented at making these videos, there's an opportunity to get some cash, but choosing the right platform may be key.

If you can create a process, these marketing automation platforms will help you get it done with less human input and provide all kinds of useful data, too! Here are some of the most talked-about all-in-one platforms.

With AI leading how we chat, create art, and track our customer journey, it's definitely something to follow in the coming year and beyond. Here are some trends that we think will drive growth even further.

Testing can feel like a monumental task and the process can be daunting. If you don’t know where to start, here are a couple of quick tests most anyone can implement in their lifecycle program to test for efficacy. 

Customer lifetime value (LTV) should be a priority. If you’re not already giving a lot of thought to this metric, or you’re unsure how to boost it in sustainable ways, you may need to reconsider its role in your campaigns.

Here are some of the ways you can still reach out to customers in those first few weeks after the holiday. They can be as low or no-cost as you can make them and still do wonders for your engagement numbers. 

Reports show that LinkedIn is 277% more effective for lead gen than Facebook or Twitter. With such good results, it’s possible that LinkedIn ads can benefit your company, but knowing best practices can help you get more out of every penny spent.

GA4 is the latest iteration of Google’s Analytics tracking and reporting property. It was launched with a few key differences from the UA (Universal Analytics) technology. Here are some best practices to be sure you're not missing any opportunities.

If you’re not well-versed in creative testing, you could find yourself throwing money away while you figure it out. These best practices for testing Meta ad creative can help you avoid costly mistakes.

Bamboo was approached by an eCommerce brand looking for a partner to scale their paid performance across search & social, supported by creative services fueled by sound testing plans. How did we scale up their program with profitability at the core?

It's likely you want to keep holiday shoppers happy and engaged, so they continue to buy throughout next year. But, how can it be done? Explore these five ideas below to consider for your Q1 game plan. 

While there’s something to be said for relaxing send volume post holiday, finding clever and innovative ways to engage your list in the off-season is a surefire way to unlock revenue. Let’s talk about just a few ideas that might be right for you.

The global influencer market has doubled since 2019. In 2022, the influencer market was valued at a record $16.4 billion. Here are the top trends we have our eye on in the coming year. 

With Facebook and Instagram (Meta), specifically, you may find a formula that works best for your business, just for these platforms. If you’ve been advertising on Meta for a while, and the results have been lackluster, consider these best practices.

According to Pinterest, 445m people browse pins every month, many of them making purchasing decisions based on the inspiration they find there. Is the Pinterest ad platform for you? Here are some tips for getting the most out of your ad dollar.

Unless a customer already knows about your business and seeks it out, you'll most likely have to rely more on search methods to attract them. Here are some techniques to boost your marketing efforts during the most wonderful time of the year.

It can take a significant time to reach a tone of voice that suits your brand. Whether it’s an enterprise business, a mid-sized company, or a small business, reevaluating a brand voice is crucial to marketing. But how do you get there?

Snapchat estimates that each user spends around 30 daily minutes (or more) interacting with the app, opening it over 30 times within 24 hours. Here are some rules for boosting ROI on the widely successful social channel. 

As we approach 2023, we asked our team of experts what their top industry predictions are for the new year. From paid media to design, social media to lifecycle marketing, check out what to keep an eye on in 2023!

While historically, email and SMS have been strong performers in a recession, there are ways to think about your Lifecycle program that may be different than how you considered them in the past if you’re chasing revenue in today’s economic climate.

There’s no denying TikTok's role as an effective advertising platform. 93% of TikTok users celebrate the winter holidays, with 33% excited about content around the holidays. Here’s how to get them acting positively toward your brand this year.

A lot of focus goes into making sure the one-off campaigns that bring in those dollars during the holiday season. But what’s going on with your automated emails, specifically those that perform well and have high visibility? 

Here are the best steps to take for a successful launch, along with how to get help along the way to make your ads stand out among the competition. 

Meta and its advertising tools can help you engage those most likely to buy, and its options for retargeting can bring you closer to your goals. Here’s what to know before you start. 

Revenue from email starts with an open. Getting users to open emails is key to the success of any campaign. Here are a few things to think about when diving into the world of subject line testing. 

Bamboo Creative Studio is on the frontlines of knowing some of the top trends for our creative clients. Take a look at some of this year’s most noteworthy trends and see if our team of creative experts gives them a ‘yay’ or ‘nay’ as we approach 2023.

While there is no guaranteed way to ensure that all of your emails land in the inbox, there are steps you can take with your segmentation approach to get the most value from your email list.

Apple Search Ads has made it incredibly easy to advertise to app users. Here’s how to take advantage of this new ad channel from Apple, including best practices for getting your ads seen by more people. 

With new teammates and fresh eyes, we launched program efforts on the channel largely from scratch. Bamboo and Webflow teamed up to reinvigorate an inactive LinkedIn Ads account to scale up acquisition of enterprise leads.

We like to focus a lot of time thinking about what is best for your customers post-holiday. There are a few things you can plan for today that will set your lifecycle program apart from other brands in the new year. 

With so many brands jumping on board, one can only assume they see good value on their returns, but there are also some key perks to running ads on these platforms. Here are some of the highlights for those considering taking the plunge.

Whether you're running your first Performance Max campaign or you've been playing around with it for a while, consider these best practices for getting the best value for your ad dollar.

With new channels trending almost daily, how can you decide which ones are worth testing (and which ones aren’t)? Four of Bamboo’s Paid Search & Paid Social Growth Marketers share their best practices & tips for brands wanting to test new platforms.

There’s a lot to love about SMS marketing: it’s quick to develop, easy to consume, and for many marketers, it drives huge ROI. Here are a few tips we’ve found helpful to get teams started with SMS. 

So, what’s the deal with this content opportunity, and is it for you? We get into the fast facts about YouTube Shorts and what you need to know before diving in.

Of social media users, 12% use Instagram for shopping. Are you successfully capturing these customers? If not, make sure these shopping 5 tools from Meta are at the top of your priority list.

2023 will be here before we know it, so Varos and Bamboo have partnered up to share the latest Shopify Lifetime Value (LTV) benchmarks and analysis across beauty, fashion, food & beverage, and home & garden verticals.

Lifecycle journeys are ideally timed at what I like to call critical moments – times where a user is most likely to need a piece of communication in order to complete a goal that is in line with your brand’s goals.

For those who aren't sure how to juggle the demands of creating ad content for individual Google channels, Performance Max offers a simplified campaign option with the potential to reach a larger audience.

Through understanding the best ways to use both, you can marry your paid and organic strategy to drive engagement, brand affinity, and loyalty. Read expert insights from four of Bamboo’s Growth Marketing Managers, in our newest blog post.

So, a user has signed up and received your welcome email. That email brought them into the fold and hopefully, brought them back to your site to make a purchase. But one email doesn’t finish the welcome program.

We’ve teased our next service at Bamboo for a few months now, Lifecycle marketing, which will be our first step beyond advertising, to help clients shift their lifecycle efforts (email, push, SMS).

Perhaps the most important piece of communication a brand sends a customer happens immediately after a user signs up to receive emails and SMS messages- the first welcome message of your lifecycle marketing program.

For those who are very intentional about seeking out and prioritizing apps, the excitement can’t be overstated, and app use is climbing as a result. Here’s what we know about app discovery, downloads, and trends for the future.

A group of Bamboo’s Growth Marketing Managers share their best tips & tricks to future-proof your measurement. Consider these tips to help scale your growth program to peak profitability, in our newest blog post.

We’ve gained lots of experience testing emojis across various paid social channels, different placements and audiences, so here are the top three things you should keep in mind when using emojis in your own acquisition strategy.

If you’re in the market to bring on a partner to help you focus on profitability, there are specific questions you’ll definitely want to touch on. Below, we put together 6 valuable questions you should ask when interviewing potential growth agencies.

We truly believe in hiring an outside agency. It’s the easiest way to maximize your results as cost-effectively as possible. (And that’s why we built our whole company around it!) Here are 7 reasons an agency gets you more than an in-house team.

You've built an amazing mobile app. Now, you need a great ad agency partner who can help get users in the door and keep them coming back. Here's 10 questions you should ask any prospective partners before making your decision.

With over 1 billion monthly active users, it’s become increasingly important for brands to make a presence on the fastest-growing social network, TikTok. The numbers truly speak for themselves.