Blog
The Bamboo Blog
For industry updates and perspectives from our Panda experts, check out our recent articles below.

Digital Commerce
Shopify LTV Benchmarks for 2023: How does your brand stack up?
2023 will be here before we know it, so Varos and Bamboo have partnered up to share the latest Shopify Lifetime Value (LTV) benchmarks and analysis across beauty, fashion, food & beverage, and home & garden verticals.
%20(1).jpg)
Marketing
How Do Top Creator Programs Stack Up?
Short-form video is gaining traction online, and people of all ages are turning to this content form. If you're talented at making these videos, there's an opportunity to get some cash, but choosing the right platform may be key.
.jpg)
Marketing
Marketing Automations 101
If you can create a process, these marketing automation platforms will help you get it done with less human input and provide all kinds of useful data, too! Here are some of the most talked-about all-in-one platforms.
.jpg)
Marketing
Top AI and Machine Learning Growth Trends in 2023
With AI leading how we chat, create art, and track our customer journey, it's definitely something to follow in the coming year and beyond. Here are some trends that we think will drive growth even further.
.jpg)
Marketing
Two Quick Tests For Your Welcome Series
Testing can feel like a monumental task and the process can be daunting. If you don’t know where to start, here are a couple of quick tests most anyone can implement in their lifecycle program to test for efficacy.
.jpg)
Marketing
How Can You Improve LTV Without a Lifecycle Program?
Customer lifetime value (LTV) should be a priority. If you’re not already giving a lot of thought to this metric, or you’re unsure how to boost it in sustainable ways, you may need to reconsider its role in your campaigns.
.jpg)
Marketing
Three Free Ways to Engage Your New Customers from Q4
Here are some of the ways you can still reach out to customers in those first few weeks after the holiday. They can be as low or no-cost as you can make them and still do wonders for your engagement numbers.
.jpg)
Marketing
Do’s and Don’ts for LinkedIn Ads
Reports show that LinkedIn is 277% more effective for lead gen than Facebook or Twitter. With such good results, it’s possible that LinkedIn ads can benefit your company, but knowing best practices can help you get more out of every penny spent.
.jpg)
Marketing
Tips to Get The Most Out of Google Analytics 4
GA4 is the latest iteration of Google’s Analytics tracking and reporting property. It was launched with a few key differences from the UA (Universal Analytics) technology. Here are some best practices to be sure you're not missing any opportunities.
.jpg)
Marketing
5 Tips for Creative Testing on Meta
If you’re not well-versed in creative testing, you could find yourself throwing money away while you figure it out. These best practices for testing Meta ad creative can help you avoid costly mistakes.

Marketing
How We Scaled an eCommerce Client’s Profits 40% YoY
Bamboo was approached by an eCommerce brand looking for a partner to scale their paid performance across search & social, supported by creative services fueled by sound testing plans. How did we scale up their program with profitability at the core?
.jpg)
Marketing
5 Tips For Keeping Customers Engaged In The New Year
It's likely you want to keep holiday shoppers happy and engaged, so they continue to buy throughout next year. But, how can it be done? Explore these five ideas below to consider for your Q1 game plan.
.jpg)
Marketing
Lifecycle Marketing: How to Win Post-Holiday
While there’s something to be said for relaxing send volume post holiday, finding clever and innovative ways to engage your list in the off-season is a surefire way to unlock revenue. Let’s talk about just a few ideas that might be right for you.
.jpg)
Marketing
Influencer Marketing Trends to Watch in 2023
The global influencer market has doubled since 2019. In 2022, the influencer market was valued at a record $16.4 billion. Here are the top trends we have our eye on in the coming year.
.jpg)
Marketing
Tips to Improve Your LTV and Profitability on Meta
With Facebook and Instagram (Meta), specifically, you may find a formula that works best for your business, just for these platforms. If you’ve been advertising on Meta for a while, and the results have been lackluster, consider these best practices.
.jpg)
Marketing
Do's and Don'ts for Pinterest Ads
According to Pinterest, 445m people browse pins every month, many of them making purchasing decisions based on the inspiration they find there. Is the Pinterest ad platform for you? Here are some tips for getting the most out of your ad dollar.
.jpg)
Marketing
Check it once, check it twice: A Checklist to Ensure You're Making The Most of Holiday Google Searches
Unless a customer already knows about your business and seeks it out, you'll most likely have to rely more on search methods to attract them. Here are some techniques to boost your marketing efforts during the most wonderful time of the year.
.jpg)
Design
Tips for Creating Your Brand's Tone of Voice: Secrets from Bamboo's Designers
It can take a significant time to reach a tone of voice that suits your brand. Whether it’s an enterprise business, a mid-sized company, or a small business, reevaluating a brand voice is crucial to marketing. But how do you get there?
.jpg)
Marketing
Do’s and Don’ts for Snapchat Ads
Snapchat estimates that each user spends around 30 daily minutes (or more) interacting with the app, opening it over 30 times within 24 hours. Here are some rules for boosting ROI on the widely successful social channel.

Marketing
23 Bamboo Predictions for 2023
As we approach 2023, we asked our team of experts what their top industry predictions are for the new year. From paid media to design, social media to lifecycle marketing, check out what to keep an eye on in 2023!
.jpg)
Marketing
Lifecycle Marketing in a Bear Market
While historically, email and SMS have been strong performers in a recession, there are ways to think about your Lifecycle program that may be different than how you considered them in the past if you’re chasing revenue in today’s economic climate.
.jpg)
Marketing
How Can You Leverage TikTok This Holiday Season?
There’s no denying TikTok's role as an effective advertising platform. 93% of TikTok users celebrate the winter holidays, with 33% excited about content around the holidays. Here’s how to get them acting positively toward your brand this year.
.jpg)
Marketing
Win with Lifecycle Marketing: Quick Automation Wins During Holidays
A lot of focus goes into making sure the one-off campaigns that bring in those dollars during the holiday season. But what’s going on with your automated emails, specifically those that perform well and have high visibility?
.jpg)
Marketing
How To Get Started On Reddit Ads
Here are the best steps to take for a successful launch, along with how to get help along the way to make your ads stand out among the competition.
.jpg)
Marketing
5 Things To Consider When Launching Retargeting Campaigns on Meta
Meta and its advertising tools can help you engage those most likely to buy, and its options for retargeting can bring you closer to your goals. Here’s what to know before you start.

Marketing
Win with Lifecycle Marketing: A Crash Course in Subject Line Testing
Revenue from email starts with an open. Getting users to open emails is key to the success of any campaign. Here are a few things to think about when diving into the world of subject line testing.
.jpg)
Design
Yay or Nay: Creative Trends for 2023
Bamboo Creative Studio is on the frontlines of knowing some of the top trends for our creative clients. Take a look at some of this year’s most noteworthy trends and see if our team of creative experts gives them a ‘yay’ or ‘nay’ as we approach 2023.
.jpg)
Marketing
Win with Lifecycle Marketing: Let’s Talk Segmentation
While there is no guaranteed way to ensure that all of your emails land in the inbox, there are steps you can take with your segmentation approach to get the most value from your email list.
.jpg)
Mobile Apps
What You Need To Know About Apple Search Ads
Apple Search Ads has made it incredibly easy to advertise to app users. Here’s how to take advantage of this new ad channel from Apple, including best practices for getting your ads seen by more people.
.jpg)
Marketing
From Scratch: Building an Effective LinkedIn Lead Gen Program
With new teammates and fresh eyes, we launched program efforts on the channel largely from scratch. Bamboo and Webflow teamed up to reinvigorate an inactive LinkedIn Ads account to scale up acquisition of enterprise leads.
.jpg)
Marketing
Beyond Black Friday: Post Holiday Season Planning
We like to focus a lot of time thinking about what is best for your customers post-holiday. There are a few things you can plan for today that will set your lifecycle program apart from other brands in the new year.

Marketing
6 Pros to Advertising on eCommerce Marketplaces
With so many brands jumping on board, one can only assume they see good value on their returns, but there are also some key perks to running ads on these platforms. Here are some of the highlights for those considering taking the plunge.

Marketing
Performance Max: Dos and Don'ts
Whether you're running your first Performance Max campaign or you've been playing around with it for a while, consider these best practices for getting the best value for your ad dollar.

Marketing
How Can You Justify Testing New Platforms?
With new channels trending almost daily, how can you decide which ones are worth testing (and which ones aren’t)? Four of Bamboo’s Paid Search & Paid Social Growth Marketers share their best practices & tips for brands wanting to test new platforms.

Marketing
Win with Lifecycle Marketing: Curious About SMS? You Should Be!
There’s a lot to love about SMS marketing: it’s quick to develop, easy to consume, and for many marketers, it drives huge ROI. Here are a few tips we’ve found helpful to get teams started with SMS.

Marketing
Are YouTube Shorts The Next Big Thing?
So, what’s the deal with this content opportunity, and is it for you? We get into the fast facts about YouTube Shorts and what you need to know before diving in.

Digital Commerce
5 Shopping Tools You Should Be Using On Meta
Of social media users, 12% use Instagram for shopping. Are you successfully capturing these customers? If not, make sure these shopping 5 tools from Meta are at the top of your priority list.

Digital Commerce
Shopify LTV Benchmarks for 2023: How does your brand stack up?
2023 will be here before we know it, so Varos and Bamboo have partnered up to share the latest Shopify Lifetime Value (LTV) benchmarks and analysis across beauty, fashion, food & beverage, and home & garden verticals.

Marketing
Win with Lifecycle Marketing: Carrying a User Over the Finish Line
Lifecycle journeys are ideally timed at what I like to call critical moments – times where a user is most likely to need a piece of communication in order to complete a goal that is in line with your brand’s goals.

Marketing
Still Haven't Made The Switch to Performance Max? Here Are 5 Reasons You Should
For those who aren't sure how to juggle the demands of creating ad content for individual Google channels, Performance Max offers a simplified campaign option with the potential to reach a larger audience.

Marketing
How to Marry Paid and Organic Social
Through understanding the best ways to use both, you can marry your paid and organic strategy to drive engagement, brand affinity, and loyalty. Read expert insights from four of Bamboo’s Growth Marketing Managers, in our newest blog post.

Marketing
Win with Lifecycle Marketing: How to Customize the Welcome Flow
So, a user has signed up and received your welcome email. That email brought them into the fold and hopefully, brought them back to your site to make a purchase. But one email doesn’t finish the welcome program.

Marketing
Increasing LTV With Lifecycle Marketing
We’ve teased our next service at Bamboo for a few months now, Lifecycle marketing, which will be our first step beyond advertising, to help clients shift their lifecycle efforts (email, push, SMS).

Marketing
Win with Lifecycle Marketing: How to Nail the Welcome Message
Perhaps the most important piece of communication a brand sends a customer happens immediately after a user signs up to receive emails and SMS messages- the first welcome message of your lifecycle marketing program.

Mobile Apps
Mobile Apps: The hype, how customers are using them, and what to expect
For those who are very intentional about seeking out and prioritizing apps, the excitement can’t be overstated, and app use is climbing as a result. Here’s what we know about app discovery, downloads, and trends for the future.

Marketing
How Growth Experts Actually Future-Proof Their Measurement
A group of Bamboo’s Growth Marketing Managers share their best tips & tricks to future-proof your measurement. Consider these tips to help scale your growth program to peak profitability, in our newest blog post.

Design
Emojis: An Advertiser's Friend or Foe?
We’ve gained lots of experience testing emojis across various paid social channels, different placements and audiences, so here are the top three things you should keep in mind when using emojis in your own acquisition strategy.

Marketing
6 Valuable Questions to Ask A Potential Growth Agency
If you’re in the market to bring on a partner to help you focus on profitability, there are specific questions you’ll definitely want to touch on. Below, we put together 6 valuable questions you should ask when interviewing potential growth agencies.

Marketing
7 Reasons an Agency Gets You More Than An In-House Team
We truly believe in hiring an outside agency. It’s the easiest way to maximize your results as cost-effectively as possible. (And that’s why we built our whole company around it!) Here are 7 reasons an agency gets you more than an in-house team.

Mobile Apps
10 Questions to Ask When Choosing Your Mobile Ad Agency
You've built an amazing mobile app. Now, you need a great ad agency partner who can help get users in the door and keep them coming back. Here's 10 questions you should ask any prospective partners before making your decision.

Design
TikTok Ads that Convert: Secrets from Bamboo’s Designers
With over 1 billion monthly active users, it’s become increasingly important for brands to make a presence on the fastest-growing social network, TikTok. The numbers truly speak for themselves.

Digital Commerce
5 Shopping Tools You Should Be Using On Meta
Of social media users, 12% use Instagram for shopping. Are you successfully capturing these customers? If not, make sure these shopping 5 tools from Meta are at the top of your priority list.

Digital Commerce
Shopify LTV Benchmarks for 2023: How does your brand stack up?
2023 will be here before we know it, so Varos and Bamboo have partnered up to share the latest Shopify Lifetime Value (LTV) benchmarks and analysis across beauty, fashion, food & beverage, and home & garden verticals.
.jpg)
Mobile Apps
What You Need To Know About Apple Search Ads
Apple Search Ads has made it incredibly easy to advertise to app users. Here’s how to take advantage of this new ad channel from Apple, including best practices for getting your ads seen by more people.

Mobile Apps
Mobile Apps: The hype, how customers are using them, and what to expect
For those who are very intentional about seeking out and prioritizing apps, the excitement can’t be overstated, and app use is climbing as a result. Here’s what we know about app discovery, downloads, and trends for the future.

Mobile Apps
10 Questions to Ask When Choosing Your Mobile Ad Agency
You've built an amazing mobile app. Now, you need a great ad agency partner who can help get users in the door and keep them coming back. Here's 10 questions you should ask any prospective partners before making your decision.
.jpg)
Design
Tips for Creating Your Brand's Tone of Voice: Secrets from Bamboo's Designers
It can take a significant time to reach a tone of voice that suits your brand. Whether it’s an enterprise business, a mid-sized company, or a small business, reevaluating a brand voice is crucial to marketing. But how do you get there?
.jpg)
Design
Yay or Nay: Creative Trends for 2023
Bamboo Creative Studio is on the frontlines of knowing some of the top trends for our creative clients. Take a look at some of this year’s most noteworthy trends and see if our team of creative experts gives them a ‘yay’ or ‘nay’ as we approach 2023.

Design
Emojis: An Advertiser's Friend or Foe?
We’ve gained lots of experience testing emojis across various paid social channels, different placements and audiences, so here are the top three things you should keep in mind when using emojis in your own acquisition strategy.

Design
TikTok Ads that Convert: Secrets from Bamboo’s Designers
With over 1 billion monthly active users, it’s become increasingly important for brands to make a presence on the fastest-growing social network, TikTok. The numbers truly speak for themselves.
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Marketing
How Do Top Creator Programs Stack Up?
Short-form video is gaining traction online, and people of all ages are turning to this content form. If you're talented at making these videos, there's an opportunity to get some cash, but choosing the right platform may be key.
.jpg)
Marketing
Marketing Automations 101
If you can create a process, these marketing automation platforms will help you get it done with less human input and provide all kinds of useful data, too! Here are some of the most talked-about all-in-one platforms.
.jpg)
Marketing
Top AI and Machine Learning Growth Trends in 2023
With AI leading how we chat, create art, and track our customer journey, it's definitely something to follow in the coming year and beyond. Here are some trends that we think will drive growth even further.
.jpg)
Marketing
Two Quick Tests For Your Welcome Series
Testing can feel like a monumental task and the process can be daunting. If you don’t know where to start, here are a couple of quick tests most anyone can implement in their lifecycle program to test for efficacy.
.jpg)
Marketing
How Can You Improve LTV Without a Lifecycle Program?
Customer lifetime value (LTV) should be a priority. If you’re not already giving a lot of thought to this metric, or you’re unsure how to boost it in sustainable ways, you may need to reconsider its role in your campaigns.
.jpg)
Marketing
Three Free Ways to Engage Your New Customers from Q4
Here are some of the ways you can still reach out to customers in those first few weeks after the holiday. They can be as low or no-cost as you can make them and still do wonders for your engagement numbers.
.jpg)
Marketing
Do’s and Don’ts for LinkedIn Ads
Reports show that LinkedIn is 277% more effective for lead gen than Facebook or Twitter. With such good results, it’s possible that LinkedIn ads can benefit your company, but knowing best practices can help you get more out of every penny spent.
.jpg)
Marketing
Tips to Get The Most Out of Google Analytics 4
GA4 is the latest iteration of Google’s Analytics tracking and reporting property. It was launched with a few key differences from the UA (Universal Analytics) technology. Here are some best practices to be sure you're not missing any opportunities.
.jpg)
Marketing
5 Tips for Creative Testing on Meta
If you’re not well-versed in creative testing, you could find yourself throwing money away while you figure it out. These best practices for testing Meta ad creative can help you avoid costly mistakes.

Marketing
How We Scaled an eCommerce Client’s Profits 40% YoY
Bamboo was approached by an eCommerce brand looking for a partner to scale their paid performance across search & social, supported by creative services fueled by sound testing plans. How did we scale up their program with profitability at the core?
.jpg)
Marketing
5 Tips For Keeping Customers Engaged In The New Year
It's likely you want to keep holiday shoppers happy and engaged, so they continue to buy throughout next year. But, how can it be done? Explore these five ideas below to consider for your Q1 game plan.
.jpg)
Marketing
Lifecycle Marketing: How to Win Post-Holiday
While there’s something to be said for relaxing send volume post holiday, finding clever and innovative ways to engage your list in the off-season is a surefire way to unlock revenue. Let’s talk about just a few ideas that might be right for you.
.jpg)
Marketing
Influencer Marketing Trends to Watch in 2023
The global influencer market has doubled since 2019. In 2022, the influencer market was valued at a record $16.4 billion. Here are the top trends we have our eye on in the coming year.
.jpg)
Marketing
Tips to Improve Your LTV and Profitability on Meta
With Facebook and Instagram (Meta), specifically, you may find a formula that works best for your business, just for these platforms. If you’ve been advertising on Meta for a while, and the results have been lackluster, consider these best practices.
.jpg)
Marketing
Do's and Don'ts for Pinterest Ads
According to Pinterest, 445m people browse pins every month, many of them making purchasing decisions based on the inspiration they find there. Is the Pinterest ad platform for you? Here are some tips for getting the most out of your ad dollar.
.jpg)
Marketing
Check it once, check it twice: A Checklist to Ensure You're Making The Most of Holiday Google Searches
Unless a customer already knows about your business and seeks it out, you'll most likely have to rely more on search methods to attract them. Here are some techniques to boost your marketing efforts during the most wonderful time of the year.
.jpg)
Marketing
Do’s and Don’ts for Snapchat Ads
Snapchat estimates that each user spends around 30 daily minutes (or more) interacting with the app, opening it over 30 times within 24 hours. Here are some rules for boosting ROI on the widely successful social channel.

Marketing
23 Bamboo Predictions for 2023
As we approach 2023, we asked our team of experts what their top industry predictions are for the new year. From paid media to design, social media to lifecycle marketing, check out what to keep an eye on in 2023!
.jpg)
Marketing
Lifecycle Marketing in a Bear Market
While historically, email and SMS have been strong performers in a recession, there are ways to think about your Lifecycle program that may be different than how you considered them in the past if you’re chasing revenue in today’s economic climate.
.jpg)
Marketing
How Can You Leverage TikTok This Holiday Season?
There’s no denying TikTok's role as an effective advertising platform. 93% of TikTok users celebrate the winter holidays, with 33% excited about content around the holidays. Here’s how to get them acting positively toward your brand this year.
.jpg)
Marketing
Win with Lifecycle Marketing: Quick Automation Wins During Holidays
A lot of focus goes into making sure the one-off campaigns that bring in those dollars during the holiday season. But what’s going on with your automated emails, specifically those that perform well and have high visibility?
.jpg)
Marketing
How To Get Started On Reddit Ads
Here are the best steps to take for a successful launch, along with how to get help along the way to make your ads stand out among the competition.
.jpg)
Marketing
5 Things To Consider When Launching Retargeting Campaigns on Meta
Meta and its advertising tools can help you engage those most likely to buy, and its options for retargeting can bring you closer to your goals. Here’s what to know before you start.

Marketing
Win with Lifecycle Marketing: A Crash Course in Subject Line Testing
Revenue from email starts with an open. Getting users to open emails is key to the success of any campaign. Here are a few things to think about when diving into the world of subject line testing.
.jpg)
Marketing
Win with Lifecycle Marketing: Let’s Talk Segmentation
While there is no guaranteed way to ensure that all of your emails land in the inbox, there are steps you can take with your segmentation approach to get the most value from your email list.
.jpg)
Marketing
From Scratch: Building an Effective LinkedIn Lead Gen Program
With new teammates and fresh eyes, we launched program efforts on the channel largely from scratch. Bamboo and Webflow teamed up to reinvigorate an inactive LinkedIn Ads account to scale up acquisition of enterprise leads.
.jpg)
Marketing
Beyond Black Friday: Post Holiday Season Planning
We like to focus a lot of time thinking about what is best for your customers post-holiday. There are a few things you can plan for today that will set your lifecycle program apart from other brands in the new year.

Marketing
6 Pros to Advertising on eCommerce Marketplaces
With so many brands jumping on board, one can only assume they see good value on their returns, but there are also some key perks to running ads on these platforms. Here are some of the highlights for those considering taking the plunge.

Marketing
Performance Max: Dos and Don'ts
Whether you're running your first Performance Max campaign or you've been playing around with it for a while, consider these best practices for getting the best value for your ad dollar.

Marketing
How Can You Justify Testing New Platforms?
With new channels trending almost daily, how can you decide which ones are worth testing (and which ones aren’t)? Four of Bamboo’s Paid Search & Paid Social Growth Marketers share their best practices & tips for brands wanting to test new platforms.

Marketing
Win with Lifecycle Marketing: Curious About SMS? You Should Be!
There’s a lot to love about SMS marketing: it’s quick to develop, easy to consume, and for many marketers, it drives huge ROI. Here are a few tips we’ve found helpful to get teams started with SMS.

Marketing
Are YouTube Shorts The Next Big Thing?
So, what’s the deal with this content opportunity, and is it for you? We get into the fast facts about YouTube Shorts and what you need to know before diving in.

Marketing
Win with Lifecycle Marketing: Carrying a User Over the Finish Line
Lifecycle journeys are ideally timed at what I like to call critical moments – times where a user is most likely to need a piece of communication in order to complete a goal that is in line with your brand’s goals.

Marketing
Still Haven't Made The Switch to Performance Max? Here Are 5 Reasons You Should
For those who aren't sure how to juggle the demands of creating ad content for individual Google channels, Performance Max offers a simplified campaign option with the potential to reach a larger audience.

Marketing
How to Marry Paid and Organic Social
Through understanding the best ways to use both, you can marry your paid and organic strategy to drive engagement, brand affinity, and loyalty. Read expert insights from four of Bamboo’s Growth Marketing Managers, in our newest blog post.

Marketing
Win with Lifecycle Marketing: How to Customize the Welcome Flow
So, a user has signed up and received your welcome email. That email brought them into the fold and hopefully, brought them back to your site to make a purchase. But one email doesn’t finish the welcome program.

Marketing
Increasing LTV With Lifecycle Marketing
We’ve teased our next service at Bamboo for a few months now, Lifecycle marketing, which will be our first step beyond advertising, to help clients shift their lifecycle efforts (email, push, SMS).

Marketing
Win with Lifecycle Marketing: How to Nail the Welcome Message
Perhaps the most important piece of communication a brand sends a customer happens immediately after a user signs up to receive emails and SMS messages- the first welcome message of your lifecycle marketing program.

Marketing
How Growth Experts Actually Future-Proof Their Measurement
A group of Bamboo’s Growth Marketing Managers share their best tips & tricks to future-proof your measurement. Consider these tips to help scale your growth program to peak profitability, in our newest blog post.

Marketing
6 Valuable Questions to Ask A Potential Growth Agency
If you’re in the market to bring on a partner to help you focus on profitability, there are specific questions you’ll definitely want to touch on. Below, we put together 6 valuable questions you should ask when interviewing potential growth agencies.

Marketing
7 Reasons an Agency Gets You More Than An In-House Team
We truly believe in hiring an outside agency. It’s the easiest way to maximize your results as cost-effectively as possible. (And that’s why we built our whole company around it!) Here are 7 reasons an agency gets you more than an in-house team.
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