
Driving Efficient Growth via LinkedIn Ads
Increase in Lead Volume
10X increase in lead volume through testing and leveraging unique ad formats.
Decrease in CPA
6.5X increase in Cost per Lead Efficiency (-85% CPA).

Scaling Media Spend 109% to Drive Efficient Growth
Increase Enrollments
136% increase in enrollments quarter over quarter.
Increase Efficiency
Quarter over quarter, Cost per Enrollment was 11% more efficient.

Decreasing User Acquisition Costs With UGC
Decreased Cost Per User
68% decrease in cost per app registration through testing UGC.
Increased Ad Engagement
15% increase in ad engagement CTR with UGC.

Driving Efficient Growth with Meta Product Tags
Increase Conversion Rates
65% lift in conversion rate through the product tag ad set.
Lessen The Friction
With Shoppable Product Tags on Meta, we hypothesized lessening the friction through the purchase journey.

Driving Efficiency & Lowering CACs Through YouTube Campaigns
Increase in Enrollments
170% lift in enrollment volume in the first 2 months
Capture High-Value Customers
With the goal of spreading brand awareness and cutting customer acquisition costs.
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Winning with Google App Campaigns
Increased Ad Spend Growth
Scaling fast and seeing success with Google Apps
Increased Conversion Rates
The first 3 months we saw huge increase in conversion rates.
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Implementing a New Strategy for Efficient Growth During COVID-19
Attracting customers
Improvement in average monthly new user Lifetime Value
Increase Conversions
Improvement in overall in-app conversion rate year-over-year
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Establishing The Right KPIs to Drive Efficient Growth
First-Purchase Increase
Increase in first-purchase AOV one quarter after partnership kick-off
Improved ROAS
Huge improvement in overall ROAS
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Shifting away from universal CAC Targets
90% Revenue Increase
Average increase in Week One cohort Revenue Q/Q
KPI Events Increase
Increase in major KPI events while reducing spend 21% Q/Q