Bamboo and Webflow teamed up to reinvigorate an inactive LinkedIn Ads account to scale up acquisition of enterprise leads.
10X increase in lead volume through testing and leveraging unique ad formats.
85% decrease in Cost per Lead
Furkin is a new player in an incredibly competitive market. The primary objective was to scale enrollment volume while maintaining key efficiency goals.
136% increase in enrollments quarter over quarter.
Quarter over quarter, Cost per Enrollment was 11% more efficient.
Our team hypothesized that diversifying our creative output with Bamboo’s user-generated content (UGC) offering, would build more brand trust with Providers users.
68% decrease in cost per app registration through testing UGC.
15% increase in ad engagement CTR with UGC.
When we heard about a new shopping tool from Meta built for ecommerce businesses: Product Tags -- we were eager to test their impact on conversion growth for Highlights.
65% lift in conversion rate through the product tag ad set.
With Shoppable Product Tags on Meta, we hypothesized lessening the friction through the purchase journey.
We set out to expand media efforts into higher funnel channels with the goal of spreading brand awareness and cutting CACs.
170% lift in enrollment volume in the first 2 months
With the goal of spreading brand awareness and cutting customer acquisition costs.
COVID-19 changed human behaviour. It's as simple as that. People opting for outdoors instead of indoors, shopping at home instead of in-person – all while finding new ways to connect.
Improvement in average monthly new user Lifetime Value
Improvement in overall in-app conversion rate year-over-year
We began working with a direct-to-consumer cookware brand with the goal of helping them effectively scale and acquire high-value users.
Increase in first-purchase AOV one quarter after partnership kick-off
Huge improvement in overall ROAS
As we continue to explore different ways we integrate these new tools in our day-to-day, we want to take a moment to remind ourselves that the application of AI is not limited to machine learning algorithm improvements and writing ad copy.
Customer lifetime value (LTV) should be a priority. If you’re not already giving a lot of thought to this metric, or you’re unsure how to boost it in sustainable ways, you may need to reconsider its role in your campaigns.
Reports show that LinkedIn is 277% more effective for lead gen than Facebook or Twitter. With such good results, it’s possible that LinkedIn ads can benefit your company, but knowing best practices can help you get more out of every penny spent.
Let's talk! Feel free to reach out and discuss your project further.