Case Studies

Scaling Media Spend 109% to Drive Profitable Growth

Furkin is a new player in an incredibly competitive market. The primary objective was to scale enrollment volume while maintaining key efficiency goals.

Increase Enrollments

136% increase in enrollments quarter over quarter.

Increase Efficiency

Quarter over quarter, Cost per Enrollment was 11% more efficient.

Decreasing User Acquisition Costs With UGC

Our team hypothesized that diversifying our creative output with Bamboo’s user-generated content (UGC) offering, would build more brand trust with Providers users.

Decreased Cost Per User

68% decrease in cost per app registration through testing UGC.

Increased Ad Engagement

15% increase in ad engagement CTR with UGC.

Driving DTC Conversions with Meta Product Tags

When we heard about a new shopping tool from Meta built for ecommerce businesses: Product Tags -- we were eager to test their impact on conversion growth for Highlights.

Increase Conversion Rates

65% lift in conversion rate through the product tag ad set.

Lessen The Friction

With Shoppable Product Tags on Meta, we hypothesized lessening the friction through the purchase journey.

Lowering CACs through YouTube campaigns

We set out to expand media efforts into higher funnel channels with the goal of spreading brand awareness and cutting CACs.

Increase in Enrollments

170% lift in enrollment volume in the first 2 months

Capture High-Value Customers

With the goal of spreading brand awareness and cutting customer acquisition costs.

Winning with Google App Campaigns

Our work with Digit, an all-in-one subscription-based money app that budgets, saves, and invests for you.

Increased Ad Spend Growth

Scaling fast and seeing success with Google Apps

Increased Conversion Rates

The first 3 months we saw huge increase in conversion rates.

Accelerating changes in user behavior during a global pandemic

COVID-19 changed human behaviour. It's as simple as that. People opting for outdoors instead of indoors, shopping at home instead of in-person – all while finding new ways to connect.

Attracting customers

Improvement in average monthly new user Lifetime Value

Increase Conversions

Improvement in overall in-app conversion rate year-over-year

Establishing the right KPIs with a new client

We began working with a direct-to-consumer cookware brand with the goal of helping them effectively scale and acquire high-value users.

First-Purchase Increase

Increase in first-purchase AOV one quarter after partnership kick-off

Improved ROAS

Huge improvement in overall ROAS

Shifting away from universal CAC Targets

Our client, a localized savings app, came to us wanting to scale their growth program.

90% Revenue Increase

Average increase in Week One cohort Revenue Q/Q

KPI Events Increase

Increase in major KPI events while reducing spend 21% Q/Q

Earn budgets back faster.
Retain customers longer.

Everything we do is in service of efficiently acquiring users and retaining them for the long run so our clients can increase the total profit on their marketing spend.

$2B+

We've helped our clients drive billions of dollars in incremental revenue.

Our venture-backed client portfolio has seen a 6X increase
in their collective value since partnering with Bamboo.

We won Google's Top Award for App Excellence in 2019. We're proud to be a world-class mobile growth firm.

$650m+

We’ve managed in paid social and paid search ad spend.