See the results of Efficient Growth


Driving Efficient Growth via LinkedIn Ads

Bamboo and Webflow teamed up to reinvigorate an inactive LinkedIn Ads account to scale up acquisition of enterprise leads.

Increase in Lead Volume

10X increase in lead volume through testing and leveraging unique ad formats.

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Decrease in CPA

85% decrease in Cost per Lead


Scaling Media Spend 109% to Drive Efficient Growth

Furkin is a new player in an incredibly competitive market. The primary objective was to scale enrollment volume while maintaining key efficiency goals.

Increase in Enrollments Q/Q

136% increase in enrollments quarter over quarter.

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Increase in efficiency for Cost per Enrollment

Quarter over quarter, Cost per Enrollment was 11% more efficient.


Decreasing User Acquisition Costs With UGC

Our team hypothesized that diversifying our creative output with Bamboo’s user-generated content (UGC) offering, would build more brand trust with Providers users.

Increase in ad engagement click-through-rate

68% decrease in cost per app registration through testing UGC.

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Increase in paid social ad spend

15% increase in ad engagement CTR with UGC.


Driving Efficient Growth with Meta Product Tags

When we heard about a new shopping tool from Meta built for ecommerce businesses: Product Tags -- we were eager to test their impact on conversion growth for Highlights.

Lift in conversion rate

65% lift in conversion rate through the product tag ad set.

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With Shoppable Product Tags on Meta, we hypothesized lessening the friction through the purchase journey.


Driving Efficiency & Lowering CACs Through YouTube Campaigns

We set out to expand media efforts into higher funnel channels with the goal of spreading brand awareness and cutting CACs.

Improvement in Cost per Enrollment (Key KPI)

170% lift in enrollment volume in the first 2 months

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Lift in enrollment volume in the first 2 months

With the goal of spreading brand awareness and cutting customer acquisition costs.


Implementing a New Strategy for Efficient Growth During COVID-19

COVID-19 changed human behaviour. It's as simple as that. People opting for outdoors instead of indoors, shopping at home instead of in-person – all while finding new ways to connect.

App conversion rate

Improvement in average monthly new user Lifetime Value

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Channel Investment

Improvement in overall in-app conversion rate year-over-year

Cookware Brand

Establishing The Right KPIs to Drive Efficient Growth

We began working with a direct-to-consumer cookware brand with the goal of helping them effectively scale and acquire high-value users.

Improvement in Q4 sales

Increase in first-purchase AOV one quarter after partnership kick-off

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Improvement in ROAS

Huge improvement in overall ROAS


Shifting away from universal CAC Targets

Our client, a localized savings app, came to us wanting to scale their growth program.

KPI Increase

Average increase in Week One cohort Revenue Q/Q

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Conversions Increase

Increase in major KPI events while reducing spend 21% Q/Q

Read the latest growth marketing insights on our blog

AI's Integration with PPC: More Than Just ChatGPT

AI's Integration with PPC: More Than Just ChatGPT

As we continue to explore different ways we integrate these new tools in our day-to-day, we want to take a moment to remind ourselves that the application of AI is not limited to machine learning algorithm improvements and writing ad copy.

How Can You Improve LTV Without a Lifecycle Program?

How Can You Improve LTV Without a Lifecycle Program?

Customer lifetime value (LTV) should be a priority. If you’re not already giving a lot of thought to this metric, or you’re unsure how to boost it in sustainable ways, you may need to reconsider its role in your campaigns.

Efficient Growth Do’s and Don’ts: LinkedIn Ads

Efficient Growth Do’s and Don’ts: LinkedIn Ads

Reports show that LinkedIn is 277% more effective for lead gen than Facebook or Twitter. With such good results, it’s possible that LinkedIn ads can benefit your company, but knowing best practices can help you get more out of every penny spent.

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