Trupanion, a premium pet insurance brand providing medical insurance for cats and dogs in North America and Australia, emphasizes simple, fair, and comprehensive pet insurance coverage. They aim to eliminate financial concerns for pet owners when their pets are in need of medical care.
Trupanion aimed to increase enrollments among young pets, a key audience for maximizing long-term customer value. Reaching this segment effectively through Display channels required a more targeted and data-driven approach.
To prepare for peak demand Trupanion and Bamboo launched Display campaigns focused specifically on acquiring young pet owners. These campaigns also served as a testing ground for new audience strategies and bid optimizations.
"Bamboo has been a trusted partner over the last couple of years showcasing strong experience in running paid search and paid social campaigns for us. The team has been very agile in experimenting with new testing opportunities for the brand."