Trupanion aimed to increase enrollments among young pets, a key audience for maximizing long-term customer value. Reaching this segment effectively through Display channels required a more targeted and data-driven approach.

To prepare for peak demand Trupanion and Bamboo launched Display campaigns focused specifically on acquiring young pet owners. These campaigns also served as a testing ground for new audience strategies and bid optimizations.

• Seasonal Timing: Launched campaigns to align with key moments of increased pet adoption and interest in insurance.
• Audience Expansion: Reached new pet owners through a mix of affinity and contextual targeting to capture early interest and drive awareness.
• Creative Messaging: Focused on relatable prompts that highlighted the value of pet insurance and encouraged engagement from new pet owners.
• Enhanced Tracking: Collaborated with tech team to  implement quote and enrollment event tracking tied to pet age, enabling precise performance analysis for young pet segments.
• Retargeting Strategy: Prospective customers were re-engaged with testimonial ads, reinforcing trust and driving conversions.

• Enrollments attributed to Display increased by 71% in the first month post-launch. 
• Bamboo used Programmatic Display as a full-funnel strategy to build demand and drive consideration among new pet owners. 
• Continued refinements to targeting and bidding helped sustain growth in young pet enrollments over the following months