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"I go to sleep better because Bamboo has the paid social side locked down."
CUUP is an intimates brand that pairs luxury fabrics with innovative designs made to accentuate your natural form. CUUP came to Bamboo to build and scale their growth program from the ground up. The partnership resulted in success that enabled CUUP to raise $11M Series A.
The Challenge
CUUP wanted to maintain brand authenticity while testing creative concepts that would achieve their goals
As an early stage brand, CUUP was confronted with the delicate challenge of balancing customer acquisition with inventory management — a balancing act crucial for efficient growth.
The teams needed to cultivate a devoted customer base and high repeat rates across CUUP’s unique SKUs. CUUP wanted to maintain brand authenticity while testing creative concepts that would achieve their goals. Bamboo gained the trust of CUUPs brand team to be able to iterate on creative and scale their paid social program.
BAMBOO’S APPROACH
CUUP and Bamboo pursued a dynamic approach to address the challenges that came with scaling a fledgling program
The collective team quickly produced new ad concepts, testing over 300 value propositions and colorways in the first year. Paid social channels were structured for scalability, ensuring a consistent brand presence across all platforms. To ensure channels were scaled efficiently, a multi-touch attribution framework was implemented to identify the most effective channels, enabling the teams to make smarter decisions.
The Results
Bamboo’s strategy allowed CUUP to balance CAC, volume, and inventory management
Bamboo’s strategy allowed CUUP to balance CAC, volume, and inventory management while building a loyal customer base. CUUP was able to:
- Increase revenue 4.3x
- Improve ROAS 50%
- Scale paid social spend from $0 to $1M in the first year
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