How Motorway Improved Conversion Rate over 25% with Bamboo

Motorway is the UK’s fastest-growing used car marketplace. Their online platform connects people selling their car directly with Motorway's network of more than 7,500 verified car dealers, matching each seller with the dealer who most wants to buy their car.

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275%

Increase in paid media investment

11%

Decrease in customer acquisition costs

72%

Increase in click-through-rate

The Challenge

Motorway's over-reliance on one creative led to fatigue, requiring diverse content for sustained performance.

Motorway’s paid social performance was heavily anchored in one high-performing creative concept. While initially effective, this over-reliance led to creative fatigue and diminishing returns. The team needed a more scalable strategy that introduced variety into their creative mix and unlocked sustained efficiency gains across Meta campaigns.

Bamboo's Approach

The team diversified Motorway's creative strategy, shifting 80% of Meta spend to varied UGC and trend-driven content.

To address this, Bamboo launched a structured creative diversification strategy. Working with Batch as an extension of Motorway’s creative team, Bamboo introduced a range of UGC assets. Simultaneously, Bamboo's internal creative resources expanded the variety further by developing branded content and new influencer-led formats.

Before collaborating with Bamboo, Motorway's Meta investment was heavily focused on a single proven format, which limited opportunities for creative variation and testing. Through their partnership, Bamboo helped overhaul the creative strategy, redistributing spend across a broader range of formats and themes like UGC-style content, trend-driven concepts, and diverse storytelling approaches.Over 80% of Meta investment shifted to net-new creative assets that reflected this diversification, building a web of creative storytelling.

"Bamboo helped us unlock a whole new level of performance by diversifying our paid social creative mix. We’ve seen great success with UGC in particular, which is something we’d not been able to test previously. The creatives immediately resonated with our audience & the insights gained have allowed us to iterate rapidly to drive further growth"

James Carling

Senior Performance Marketing Manager at Motorway

The Results

By introducing a wider mix of creative formats, Motorway accelerated iteration, minimized ad fatigue, and achieved scalable performance while maintaining strong engagement metrics.

Comparing legacy creative performance to new creative strategy, Motorway saw:

275% increase in paid media investment
11% decrease in customer acquisition costs
27% increase in conversion rate
72% increase in click-through-rate
*(non-legacy internal creatives & non legacy UGC creatives, respectively)