We are always looking for new ways to drive new customer and purchase growth for Highlights via paid channels. When we heard about a new shopping tool from Meta built for ecommerce businesses: Product Tags -- we were eager to test their impact on conversion growth for Highlights.
Our Hypothesis: Shoppable Product Tags would increase conversion rates by lessening the friction through the purchase journey and ultimately increase purchase conversions. We ran this test in partnership with the Meta marketing science team to ensure a statistically significant result.
What are Product Tags?: Product Tags allow shoppers to seamlessly shop Highlights’ products right on their Facebook feed, moving easily from discovery to final purchase without having to leave the platform. Some of the key benefits of ads with Meta product tags are driving traffic, post engagement, and maximizing the reach of a brand’s shoppable products right on the platform. Shopping ads with product tags can also help you grow your pool of shopping Custom Audiences who you can re-engage through retargeting ads later on.