How Digit improved app conversion rate 386% with Bamboo

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Increase in media spend
Conversion rate improvement

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Digit (now Oportun) is an all-in-one subscription-based money app that budgets, saves, and invests for you.

The Challenge

Post success on paid social channels, Bamboo & Digit aimed to scale into Google App Campaigns

After achieving success on paid social channels, Bamboo & Digit's goal was to expand into Google App Campaigns.

The team had to meet tight performance goals while scaling. Digit was already spending at scale across varying paid social channels. As the client’s new agency, it was up to us to prove out a new growth channel to reach new users at a similar or better cost than existing acquisition sources were providing.


Bamboo used best practices on Google App Campaigns, transitioning from Max Installs to a tCPA campaign

Bamboo started by utilizing the best practices of each unique channel. Google App Campaigns can be fickle, so its best to let the algorithm build enough learnings at each stage in the event funnel, so it can work for you vs against you! This tried and true method requires patience, communication, and understanding, but the payoff is well worth avoiding any shortcuts.  

  • We launched the client with a Max Installs campaign- a new app with no history needs a starting point.
  • By the second month, our client was seeing enough conversions to move to a Target Cost per Action (tCPA) campaign driving up the conversion rate close to goal.
  • The next several months were focused on creative testing culminating in taking advantage of a video-only campaign.

The Results

The teams achieved an 83% scale increase, a 386% conversion rate improvement, and grew key conversion event volume 60x

Bamboo utilized Google App Campaigns to drive significant growth for Digit at highly competitive costs, resulting in:

  • Increase scale by 83% m/m
  • Improve conversion rate between month one and three by 386%
  • Grow key conversion event volume 60x between month one and ten

Bamboo won the Premier Partner Award for ‘App Excellence” by utilizing best practices across Google’s suite of ad products for our work with Digit, an all-in-one subscription-based money app that budgets, saves, and invests for you.

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