After achieving success on paid social channels, Bamboo & Digit's goal was to expand into Google App Campaigns.
The team had to meet tight performance goals while scaling. Digit was already spending at scale across varying paid social channels. As the client’s new agency, it was up to us to prove out a new growth channel to reach new users at a similar or better cost than existing acquisition sources were providing.
Bamboo started by utilizing the best practices of each unique channel. Google App Campaigns can be fickle, so its best to let the algorithm build enough learnings at each stage in the event funnel, so it can work for you vs against you! This tried and true method requires patience, communication, and understanding, but the payoff is well worth avoiding any shortcuts.
Bamboo utilized Google App Campaigns to drive significant growth for Digit at highly competitive costs, resulting in:
Bamboo won the Premier Partner Award for ‘App Excellence” by utilizing best practices across Google’s suite of ad products for our work with Digit, an all-in-one subscription-based money app that budgets, saves, and invests for you.