Start with best practices of each unique channel. Google App Campaigns can be fickle, so its best to let the algorithm build enough learnings at each stage in the event funnel, so it can work for you vs against you! This tried and true method requires patience, communication, and understanding, but the payoff is well worth avoiding any shortcuts.
- We launched the client with a Max Installs campaign- a new app with no history needs a starting point.
- By the second month, our client was seeing enough conversions to move to a Target Cost per Action (tCPA) campaign driving up the conversion rate close to goal.
- The next several months were focused on creative testing culminating in taking advantage of a video-only campaign.