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Upside, a localized savings app, gives you real cash back on gas, groceries, and restaurants. They came to Bamboo wanting to scale their growth program.
The Challenge
All users are not the same: shifting away from universal CAC Targets
Bamboo evaluated GetUpside's growth goals against their existing KPIs and worked with them to implement localized CAC goals based on user-LTV in that area. Bamboo discovered was that:
- The client was losing out on significant revenue by targeting a universal KPI / CAC, having limited visibility into long-term performance, and focusing only on funnel-optimization versus value-optimization.
- The average new user cohorts were churning quickly.
BAMBOO’S APPROACH
Bamboo analyzed digital ads and analytics, forming a strategy based on retention and ARPU data
Moving beyond channel management, Bamboo took a deep dive into our client’s digital ads, ad attribution, and product analytics to seek out opportunities. We worked on a strategy that would allow us to set goals based on real-world information by including an analysis of retention and ARPU by location, channel, and mobile operating system.
The Results
Upside captured additional revenue from customers with improved retention
Using data analytics to focus on value-optimization, we were able to better understand the behaviors that signaled a strong user. As a result, the average new cohort was retaining for much longer which allowed our client to capture additional revenue.
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