How a Home Goods Brand Achieved 45% Revenue Growth with Bamboo

Our client is a leading online tile retailer specializing in premium handmade tile collections for residential and commercial projects.

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45%

year-over-year revenue increase

50%

paid revenue contribution

17%

paid ROAS improvement

The Challenge

They have a complicated purchase cycle wherein the customers typically start with a sample order before making the final purchase. This created an attribution gap challenge.

By mid-2025, the program needed different audience segmentation, clearer measurement to track revenue, and fresh creatives to reach new audiences and support their growing program.

Bamboo's Approach

Bamboo dove into their growth program and:

Rebuilt campaign architecture to separate audience segments and buying stages, implemented a dedicated custom conversion event, and aligned channel strategy based on early performance signals to support both sample acquisition and tile purchases.

Implemented data-driven budget allocation. Onboarded Northbeam's MMM to amplify existing MTA insights. Tracked orders to understand paid marketing’s revenue contribution and start MMM-based media budgeting in October.

Established a sample order testing framework. Analyzed how sample orders translated into revenue, which resulted in a predictable model for planning future growth.

Refreshed creative strategy. Built a plan to update creative more frequently, helping reach new audiences without losing performance with existing customers.