Prior to collaboration with Bamboo, Great Jones aimed to acquire as many users as possible under a strict customer acquisition cost, resulting in customers who were less invested in the brand and had low retention. With this outlook, first-time purchaser CPA was critical and ultimately limited the ability to scale.

Great Jones needed an efficient growth strategy that would move them away from short-term ROAS goals and toward loyal customers who were likely to drive additional long-term revenue.

Bamboo first shifted focus on launching campaigns that attracted potential customers exclusively to product SKUs that did one of two things; yielded additional revenue on first purchases or had high repeat purchase rates.

Next, Bamboo's growth team utilized its analytics capabilities to help interpret user data that signaled better long-term outcomes. Bamboo shifted the primary KPI to user-LTV and focused on acquiring users who were more invested in the brand and making first-time purchases of higher-priced products that were much more valuable.

By shifting the acquisition investments from single products to high-value SKUs’, Great Jones & Bamboo were able to increase the overall return on ad spend by 109%.

Bamboo built trust with Great Jones to scale their growth program well over the cap that a low cost-per-acquisition target was previously limiting them to.

As part of the long-term framework, they were able to achieve an increase in the monthly revenue of newly acquired cohorts.