How Hairstory Built a Scalable Creative Testing Framework with Bamboo

Hairstory is a haircare company redefining the way people wash and care for their hair. With a mission to simplify routines and challenge traditional products, their innovative line of detergent-free cleansers and styling formulas has built a passionate customer base around the idea of “a new, healthier way to wash hair.”

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The Challenge

Hairstory needed a partner to help launch exciting new products and bundles at scale

Hairstory was preparing to launch several new products and bundles. With evolving campaign needs and shifting timelines, Bamboo supported fast go-to-market turnarounds, tested creative concepts at scale, and built a foundation for future growth.

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Bamboo's Approach

Bamboo set up a streamlined account structure and built a creative testing pipeline

Bamboo built a flexible paid media infrastructure designed to move in sync with Hairstory’s launch cycles:

Streamlined Account Structure: Reorganized Meta campaigns to enable faster creative testing and clearer performance readouts. Campaigns were optimized for upper funnel events to accelerate learning cycles and support higher testing volume.
Creative Testing Pipeline: Established a weekly testing cadence aligned with product launches and promotional moments, enabling Hairstory to test 40+ new creative concepts per month.

Cross-functional Coordination: Worked closely with Hairstory’s internal creative and marketing teams to align on messaging, landing pages, launch timing, and testing priorities.

"Working with Bamboo was a great experience. They were agile, consistently adapting our paid strategy to drive towards our business goals. Bamboo established a creative testing strategy that enabled us to execute a high volume of testing, providing us with invaluable insights."

Urvi Mehta

Director of Digital Media, Hairstory

The Results

A creative testing framework enabled Hairstory to rapidly launch and evaluate multiple campaign concepts weekly while maintaining performance visibility and developing scalable media strategies for future product launches

A creative testing framework that allowed Hairstory to consistently launch and evaluate multiple concepts per week across Meta platforms.
Campaign structures built for agility - supporting rapid GTM pivots without sacrificing performance visibility or creative insights.
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A flexible media playbook to guide future product launches and inform creative best practices across prospecting and retargeting. Bamboo also supported Hairstory with fresh creative angles and ideas on a weekly basis.